There’s been a lot written recently about the cognitive surplus, a phrase coined by Clay Shirky to describe the amount of human energy that can be deployed to create things if only barriers are lowered and incentives sharpened.
mySociety has recently been fortunate enough to see a little of this phenomenon through the explosion of volunteering activity which grew up around our TheyWorkForYou video timestamping ‘game’. For those of you not familiar, we needed video clips of politician’s speaking matched with the text of their speeches, and in just a couple of months a gang of volunteers new and old have done almost all of the video in the archive. Other, much larger examples include reCAPTCHA and the ESP game.
Reflecting on this, my friend Tom Lynn suggested that there was a gap in the market for a service that would draw together different crowdsourcing games, ensure that their usability standards and social benefit were high, and which then syndicate them out in little widgets, recaptcha style, to anyone who wanted to include one on a web page.
This is where Mozilla and Ubuntu come in. Anyone who uses Firefox knows what the home page is like, essentially the Google homepage with some Firefox branding. Ubuntu’s default browser homepage, post patch upgrade especially, is similarly minimalist and focused on telling you what’s changed.
Therein lies the opportunity – using pieces of these default home pages (maintained by organisations that claim to have a social purpose, remember) for more good than simply repeatedly reminding users about the the brand of the product. Traditionally that would mean asking people to donate or become volunteers, but the new universe of ultra-easy crowdsourcing games are challenging that assumption.
Here’s a scenario. One time in ten when I load Firefox, the homepage contains a widget right under the search box that contains an almost entirely self explanatory task that contributed to the public good in some way. This could be spotting an object on a fragment of satellite photo after a disaster, typing in a word that’s difficult to OCR, timestamping a video clip, or adding tags to an image or a paragraph of text. The widgets would be syndicated from the central repository of Cognitive Surplus Foundation ‘games’, and would help groups like Mozilla and Ubuntu to show themselves to millions of tech-disinterested users to be the true 21st century social enterprises that they want to be.
Warning, this is a personal view and I’m sure doesn’t reflect the views of the trustees or directors of yadayadayada. Actually, it probably does, but I’ve not checked because they’ve got grown up day jobs and stuff.
Today is the 31st January 2008. That means all around the UK millions of people will be trying to pay their tax – it’s the last day before you start having to pay the government interest.
Where do you go if you want to pay your tax then? How about the HM Revenue and Customs Website?
Brilliant, there it is. Right…. now, erm…. hang on. How do I actually pay my tax? There’s no obvious button! In fact, the link to help you pay is below the fold on my browser, is in about 3 point text, being link number 8 in one of no fewer than 5 lists of links on the homepage. Once you click through the experience becomes even more unforgivably awful. In fact, I can’t actually bring myself to write it up.
Hilariously, there IS a great big homepage link to apply for online tax returns “In time to do it”, even though it’s now too late to apply. Genius – why not warn your users with menaces only to show your own ineptitude in the process: that way they’ll love you more!
This sort of incompetence isn’t as high profile as the loss of those two famous CDs, but it drives people away from the more efficient online services towards more costly phone and paper based transactions, and inconveniences millions of people at the same time.
I’m concious I’ve probably just blown any chance of mySociety now ever doing any usability improvements for HMRC, but some things just have to be said. It’s a bit like the former NHS home page that had over 100 links, none of which was “I’m sick – what should I do?”, but at least they’ve improved that a bit…
The total cost of the HMRC IT systems of which this is part is apparently about £8bn over 10 years. That makes it about as expensive to run per year as Google’s general running costs (exc R&D) in 2006.
A couple of weekends ago when it was still sunny, a group of 20 or so mySociety developers, trustees, and volunteers went away together to a farmhouse in Warwickshire (thanks to everyone especially Tim Morley and Tom Loosemore for their help). This was not only an opportunity for people like me to finally meet all those I’ve been emailing for months if not years, but also to discuss various things about mySociety.
It was an excellent weekend – we learnt lots of new things, like how UKCOD and mySociety have developed over the last 10 years(!), Rob’s excellent NZ TheyWorkForYou, and Richard’s PlanningAlerts.com. We also discussed what mySociety’s core aims and principles should be – here are some thoughts:
1) Build sites that build civic value, using the internet natively as a medium and that scale elegantly
2) Build sites that are easy to use for those without experience
3) Build sites that are focused on meeting one simple need
4) mySociety should become self-sustaining, financially and staff-wise
Principles for developing mySociety services and products
1) Build things that meet people’s needs, and that they can’t express yet
2) Do one thing really, really, really well (brand on one thing)
3) Treat the entire world as a creative canvas (plug-ins, widgets, etc.)
4) Do not attempt to do everything yourself; use other people’s content
5) Back success, get rid of failure
6) The web is a conversation; join in
7) Any website is only as good as its worst page
8) Make sure your content can be linked to forever
9) Your granny will never use Second Life
10) Maximize roots to content; optimize your site to run high on Google
11) One size does not fit all – users should know they’re on your site
12) Accessibility is not an optional extra
13) Let people paste their content on their own sites
14) Link to discussions on the web, not necessarily host them
15) Personalization should be unobtrusive and coherent
And some more thoughts:
1) Only use html and CSS
2) Ensure accessibility
3) Ensure usability
4) Make it work across the spectrum – screen readers to mobile phones
5) Build things that don’t require key “stick in the muds?? to do anything
6) Don’t ever build anything that might become an empty cupboard, or if you do, make it very easy for people to fill that cupboard.
7) Don’t rely on network effect, but do seek out network effect
8) Engineer serendipity
9) Help users connect with other users
10) Set the bar high for privacy
However, we still have some challenges ahead: we need to think about how to make the most of our existing sites, and had a very good session on how to improve PledgeBank’s outreach; we also need to engage better with both our current and potential volunteers; and, of course, move towards becoming financially self-sustaining to keep up our good work without always relying on grants.
And finally, because we like tangible actions, we launched the UKCOD site on Saturday night too.
So what happens next? Well some of the things have already happened, like Matthew and others transforming FixMyStreet and Francis developing some widgets. We’ll also see what the new PM wants to do with e-petitions (keep it, apparently, which is good), and how the e-democracy landscape is changing. And, soon we hope, we’ll give this site a bit of a facelift.
But we still have much to do, and the weekend wasn’t long enough to get through everything we wanted. So here are a few more things to chew over.
• Have you wanted to volunteer for mySociety but found it difficult, e.g. the tasks were too technical, or didn’t really know where to start?
• Is there something you want to know about mySociety, or our sites, but not been able to find?
• How can we improve our existing sites?
• Do you know any nice millionaires with some spare cash burning a hole in their pockets, and they just don’t know what to do with it?
Let us know why and we’ll try to do something about it.
So, there are now over 600 petitions in the petitions system, and we’re getting a steady stream of appeals from our users to add categories.
I’m posting to ask how you all think we should handle this. It seems to me that there are a few options:
- Ask petition creators to pick one very basic top level category of no more than 10 or so, taken from a hierarchical taxonomy like the one the BBC uses.
- Ask petition creators to pick the top level and the subsequent sub-levels to be more specific.
- Go all web 2.0 and simply ask people to tag their petitions with some key words
More than just thinking about the overall philsophy I’d also appreciate thoughts on design. When you come to the homepage, how should the category system be presented to you? Tricky stuff, and I’d really appreciate your thoughts.
An oft discussed but infrequently implemented feature of good web design is what we call conversion tracking. This is where you randomly offer users one of two or more versions of the same page, and then compare their relative merits at getting the users to do whatever your page is there to help them do.
A couple of weeks ago we finally started to test our first working version of conversion tracking on the homepage of HearFromYourMP. We provided two versions – the super elegent, minimalist version that had a simple, bold heading and almost nothing else, and a more verbose, text heavy version explaining what the site did.
As congenital advocate of super-simple sites, I was really hoping the public would go for the less wordy version. Did they? No, of course not – the conversion rate from visitor to subscriber was 16.5% for the simple version, and 23% for the more text filled version. Slightly gallingly, this means we might have forfeited thousands of signers since our launch in November.
So, as painful as it was, we’ve now abandoned the minimalist version, and we’re comparing two more text heavy versions. You can see the process in action if you go to HearFromYourMP and hit refresh a few times.
Over time we’ll role this out to all of our sites and a never ending ‘winner stays on’ competition will start between different versions of important pages. Maybe we could even start taking bets? 🙂
Lots of stuff happening here.
Earlier in the week, I’ve been getting WriteToThem to update more of its data automaticaly. Two volunteers contributed useful screen scrapers. Richard George’s gathers data from the Welsh assembly, and Jonathan Hogg’s screen scrapes the Scottish Parliament. They both spit out CSV files with representatives, constituencies and contact emails/faxes. I’ve now updated the script that can load in those CSV files, and set it all running once a week on cron. Along with another London Assembly scraper Chris wrote earlier in the year, and some code to get MPs from parlpase.
Today I’ve been doing other bits, including improving the link from WriteToThem to HearFromYourMP. When somebody has confirmed a message to be sent with WriteToThem, we know their email address is valid. So, why if they follow the link to HearFromYourMP do they have to confirm again? It’s bad user interface, and is probably reducing our signups to HearFromYourMP a bit.
The fix is to pass a signed email address through from WTT, and check the signature on HFYMP. The magic of hashes and shared secrets does the job.
We’ve been spending the last few days adding a more comprehensive login/authentication system to the PledgeBank code. At the moment, PledgeBank checks your email address every action that you do. In the new system you can still get it to email you if you like, or if you prefer you can set a password. It will also use session cookies to remember that you are logged in. The plan is to use the better login system to let pledge creators do more things, like email signers during the campaign, and upload a photo to go with their pledge.
This has taken quite a radical overhaul of the codebase, and the database scheme. There’s now a “person” table, which really is an email address. Chris has made a lovely elegant system, where you can just call “person_signon” in some PHP code. Then it goes away, and makes sure they are authenticated. This might be immediate, if they are already logged in. It might require a password, or it might require emailing them. Whichever way, when they come back (possibly via a link in an email), it restores the request and goes back to the page which required authentication.
In total, this will almost be a net deletion of lines of code, when the existing token systems are fully removed. Meanwhile, I’m testing and debugging it like crazy. And we’ve got to work out how to deploy the code without breaking anyone mid-signing at the moment we upgrade it. Upgrading not just the engine but the transmission as well, while the car is running.
Today Chris and I have been doing more work and thinking about PledgeBank.
Chris is busily adding login. Not compulsory evil login, but a more unobtrusive sort. Hopefully. We want to reduce the number of emails with tokens that the site has to send, and also to add new features. For example, to highlight comments from the pledge creator, and allow him to send emails at will to the pledge signers. Later on maybe we’ll have photo uploads, to make the pledge pages more personal and engaging.
Meanwhile, I’ve been fiddling with the test harness (again), and now I’m reworking the new pledge form. Nobody looks at the second page, but we really want people to specify if their pledge is UK specific, and give a central location (by postcode, of course). This information will be used to help people find pledges, partly by syndication. We’re also adding categories (taken from iCan) for the same reason.
There’s another reason we want to know if pledges are local or not. If they are, then we can encourage people to print out flyers to leaflet people with. Otherwise they’re better off using the “email a friend” facility. The way pledges should be presented might vary quite a lot according to what they are for.