We’ve recently been trying out a few new ways of spreading the word about our Democracy websites.
New to us, that is. Clearly, leaflets, videos and posters aren’t exactly groundbreaking concepts in the wider world, but as a digital organisation with limited budgets for marketing, we’ve not really explored them in any depth before.
The motivation was something that’s one of our major drivers across lots of our work these days. Our own research has shown that our services are simply not reaching those sectors of society who might need them most: the least well-off, the less-educated, the young, and all sorts of minority demographics.
Ever-conscious of this shortcoming, we’re doing what we can to address it on multiple fronts. These latest experiments in print and video represent an attempt to learn more about what might work, and as with everything we do at mySociety, we’re keeping a careful eye on the outcomes. If we see good results then there’s an argument for rolling out similar approaches more widely and to different communities.
A video will only work if we can get people watching it though, so please help us spread the word by sharing it, especially if you know people aged around 16-25 who might find it of interest!
Leaflets and posters for schools
We wanted to let schoolchildren know that TheyWorkForYou and WriteToThem can provide a channel to get things changed, ask for help or express their views.
While we’d love to send leaflets and posters to every school in the country, that’d be rather expensive. So as a first step we identified 100 schools in the most deprived areas of the country (using the areas of deprivation index) and sent them a batch each. That way, we hope to reach young people who also might be most in need of empowerment.
We also kept back a limited number of surplus posters and leaflets, so if you’re from a school and you’d like us to send you some, drop us a line (first come first served).
It’s not quite in the same category, but we’ve also been in touch with every MP in the country, to let them know what we’re all about and how they (and their staff) can use our websites to best advantage.
Now and again we hear MPs saying things that show they’ve misunderstood our aims, funding, principles or provenance — our recent blog post shows a couple of examples of this — and to be fair, we haven’t made much effort recently to talk to representatives directly. So this is an attempt to redress that, and invite any elected representative to get in touch if they’d like to ask us some questions.
We’ll be keeping an eye on whether our user demographics change at all in the near future, and you can be sure we’ll report back if we see anything notable.
Top image: Thomas William
I’m Emily, a newer addition to the team here at mySociety. My current project is researching the effects of civic technology on US cities. mySociety is driven by a mission to develop useful tools for increasing people’s power, but we’re also increasingly seeking to understand what elements or conditions make these tools useful and effective — and our project in the US is an example of this work.
This particular project, supported by Microsoft, will focus on the impact of government-led civic tech projects in cities. By studying five of these implementations in cities across the US, we’ll be able to provide some answers to the questions: What kinds of effects can government-led civic tech projects have? How do they affect their communities? How do they affect their own governance? The answers we get will inform our own work, and may also affect the work of other people who are asking similar questions.
This project is fairly specific in the way that it operationalizes the concept of effects from civic technology, and I’m looking forward to sharing more about the methodology in a future post. At a deeper level, and what ties this project to the overall mission of mySociety, is that it also asks the central question: What is it that makes civic technology effective?
In my own mind, there’s a question even more fundamental than that: What is the intended effect of all of this work?
This question brings us back to a very interesting conversation kicked off (on this very blog) by mySociety founder Tom Steinberg in the spring of 2013. Tom asked what we should call the sector of which mySociety is part. The ensuing posts naturally circled around the identification of like purposes across organizations–taxonomies of purpose–that would clarify the labelling of our sector. As Tom also pointed out, the label “civic tech” won. Although that was the clear winning answer to the question of “what are we?”, it did not fully satisfy the next-level question, which is “why are we?”
That question is still in active debate. This weekend, I added another log on the campfire with a piece I published on Medium called “Debugging Democracy.” I invite you to go take a look, and respond with your own take on what it is we’re all doing here.
Because just like a democracy can’t function without your participation, what’s the point of this conversation if you don’t add your two cents?