From today, it’s much easier to buy transit-time maps from Mapumental. We’ve added a self-service shop which allows you to generate your own maps, instantly and easily.
The technical amongst you may like to know that the service queries the Mapumental API; for everyone else, it’s probably enough to say that your maps will just appear, as if by magic.
Mapumental maps are cheaper when you buy in bulk, so we’ve also integrated a credits system. If you know you’ll have an ongoing need for our maps, stock up on credits (also completely self-service) and you’ll soon start benefiting from some substantial discounts. We’ve included a nifty little credits calculator on the page, so you can find the price band that best suits your needs.
Check out the new interface at Mapumental now. All the benefits of a self-service checkout, none of those irritating “unexpected item in the bagging area” announcements.
Simple things are the most easily overlooked. Two examples: a magician taking a wand out of his pocket (see? so simple that maybe you’ve never thought about why it wasn’t on the table at the start), or the home page on www.fixmystreet.com.
The first thing FixMyStreet asks for is a location. That’s so simple most people don’t think about it; but it doesn’t need to be that way. In fact, a lot of services like this would begin with a login form (“who are you?”) or a problem form (“what’s the problem you want to report?”). Well, we do it this way because we’ve learned from years of experience, experiment and, yes, mistakes.
We start off by giving you, the user, an easy problem (“where are you?”) that doesn’t offer any barrier to entry. Obviously, we’re very generous as to how you can describe that location (although that’s a different topic for another blog post). The point is we’re not asking for accuracy, since as soon as we have the location we will show you a map, on which you can almost literally pinpoint the position of your problem (for example, a pothole). Pretty much everyone can get through that first stage — and this is important if we want people to use the service.
How important? Well, we know that when building a site like FixMyStreet, it’s easy to forget that nobody in the world really needs to report a pothole. They want to, certainly, but they don’t need to. If we make it hard for them, if we make it annoying, or difficult, or intrusive, then they’ll simply give up. Not only does that pothole not get reported, but those users probably won’t bother to try to use FixMyStreet ever again.
So, before you know it, by keeping it simple at the start, we’ve got your journey under way — you’re “in”, the site’s already helping you. It’s showing you a map (a pretty map, actually) of where your problem is. Of course we’ve made it as easy as possible for you to use that map. You see other problems, already reported so maybe you’ll notice that your pothole is already there and we won’t have wasted any of your time making you tell us about it. Meanwhile, behind the scenes, we now know which jurisdictions are responsible for the specific area, so the drop-down menu of categories you’re about to be invited to pick from will already be relevant for the council departments (for example) that your report will be going to.
And note that we still haven’t asked you who you are. We do need to know — we send your name and contact details to the council as part of your report — but you didn’t come to FixMyStreet to tell us who you are, you came first and foremost to report the problem. So we focus on the reporting, and when that is all done then, finally, we can do the identity checks.
Of course there’s a lot more to it than this, and it’s not just civic sites like ours that use such techniques (most modern e-commerce sites have realised the value of making it very easy to take your order before any other processing; many governmental websites have not). But we wanted to show you that if you want to build sites that people use, you should be as clever as a magician, and the secret to that is often keeping it simple — deceptively simple — on the outside.
We were really pleased by this report on BBC Oxfordshire this morning.
Oxfordshire County Council is one of the local authorities who have integrated FixMyStreet into their own website. We’re delighted to see what a success it’s been for them: over 15,000 potholes fixed since its installation in March.
We can’t take any credit for the actual repairs, of course, but we like to think that FixMyStreet’s easy interface has simplified the reporting process for the people of Oxfordshire. Read more about FixMyStreet For Councils here.
Photo by Tejvan Pettinger (CC)
It’s known for being one of the cleanest and most efficient cities on earth – but even Zürich suffers from potholes and graffiti.
Zürich’s residents can now report infrastructure faults via their city council’s own dedicated installation of the FixMyStreet platform: Züri wie neu, which translates as ‘Zürich: Good As New’.
For Zürich, it’s a new online channel for its infrastructure reports. Meanwhile, for mySociety it’s further proof that our platform can be adapted to any jurisdiction, language, and geography.
We spoke to GIS Project Managers Tobias Brunner and André Graf about the process of installation, and whether or not the launch has been a success.
How it all began
“The project came about as the result of a government competition,” explains Tobias. “Through the eZürich vision, they solicited ideas that would help the city use ICT (Information and Communications Technology).
“FixMyZürich, as the idea was initially presented, was one of the top three suggestions. It clearly matched the competition’s stated aims of increasing transparency and modernising communication channels. Plus there was a strong likelihood that it would also increase civic participation and improve the image of the council – wins all round.”
But Switzerland has a reputation throughout the world for being spotless and efficient – and could Zürich, which ranks second in the world for high standard of living, really have any problems to report?
There was definitely a fear that the service would barely be used. Only after launch would they see whether that fear was justified.
Prior to this, Zürich didn’t have an online channel for infrastructure fault reporting: citizens had to use phone, email, or even fax if they wanted to tell the council about a problem in their community. So it was high time for modernisation. eZürich’s winning entry had mentioned the UK platform FixMyStreet, and so Zürich was well aware of mySociety’s custom software.
They assessed other systems. But a number of factors led to the decision to go with FixMyStreet, rather than either buying a different option, or building a system themselves.
Firstly, says Tobias, “It’s simple! And after the design revamp, it looks stunning.” And then, “mySociety was able to adapt the software to our specific needs, which is very customer-friendly.” And finally, “mySociety has a lot of experience in the field, which also persuaded senior council decision-makers.”
Adapting to Zürich’s needs
To complicate matters, each department had its own incident management system – and in fact they still do. In order to get the pilot scheme up and running, Züri wie neu has had to be a standalone system, although eventually the dots will be connected and a unified system will be introduced.
Anyone familiar with the original version of FixMyStreet will immediately notice one big difference with Züri wie neu – the maps. They’re satellite, unlike the Ordnance Survey maps that our UK users know and love.
“People are used to Google Maps,” says Tobias. “We have nice orthophotos [aerial photographs that are geometrically corrected to show uniform distances]. This way, people can view more details, like trees or landmarks, and therefore will hopefully be able to better locate their problem”.
There are less obvious differences, too. For example, users of the original UK FixMyStreet are required to confirm their reports by clicking on an email link. In Zürich, not so. In fact, all reports are verified on the council side: “We didn’t want to let any reports slip by!” That’s admirable commitment.
With mySociety in one country, and our clients in another, there was always going to be a degree of collaboration from a distance. For mySociety, this isn’t so unusual: many of us work from home habitually, and we have all the tools in place for co-coding, shared documentation, and instant communication.
All the same, there were several additional keys to making sure the process went smoothly:
“A lot of email contact and feedback. Feedback from mySociety was really swift – way faster than what we’re used to from Swiss companies!”
And it was invaluable that there were two face to face meetings at crucial points in the development process. Here’s how it went, according to Tobias:
“First, a lot of talk with council members and other responsible people. Then, even more talks!”
“After that, we provided firm requirements for mySociety to implement. There was a lot of testing throughout. And we provided detailed feedback to mySociety about each implementation sprint.”
The process was not entirely without challenges: for example, we needed to build the accompanying app from scratch, which of course added to development time. And Tobias reckons that another face to face meeting would have been useful, especially as regards the app.
Züri wie neu attracted a real blaze of publicity – clearly, this was an idea whose time had come in Switzerland.
“The media went crazy. Every newspaper in Zürich reported the story. Even European television picked it up. Even now, a month after the launch, the media is still covering us”.
Of course, the outcomes are the important part. We saw at the beginning that Zürich’s main aim was to increase transparency and modernise communication channels. We are sure that all councils are also keen to cut costs and increase efficiency.
In the first month after launch, there were 600-900 reports. Zürich’s population is approximately 400,000: comparable to Reading in the UK, and somewhere between Leicester and Bristol. Zürich’s report rate is way in excess of what we see in any of those cities – but it’s early days for this project, and we expect the number of reports to settle down somewhat as the launch publicity subsides.
It’s interesting to hear that Tobias and André reckon the users of the website are ‘new customers’ – people who never would have been in touch before. You can argue whether that creates extra work, or increases efficiency as more faults are reported that would never previously have been fixed.
Meanwhile, feedback from Zürich residents has been overwhelmingly positive. Zürich council themselves are pleased: their next step is to look into adapting the FixMyStreet system so that it can be used by internal departments too, and, significantly, they are in discussion with other councils across Switzerland.
The final analysis
Would André and Tobias recommend FixMyStreet to other councils, including those abroad?
“mySociety were great. They were always very kind, and they brought a large amount of input from their previous experience. We’d definitely recommend them.
“Working in different countries turned out not to be a problem – so long as someone in your organisation speaks English. But I would definitely say that meetings are vital.
“As an extra plus point, you also gain knowledge about English culture – comic shops, real ale, all that sort of thing!”
We’re not going to guarantee a crash course in comics and beer, but we can promise a street fault reporting system that will suit your needs. Get in touch to find out more.
Photo by Clemens v. Vogelsang (CC)
How do you get everyone working together when the community needs it most – like when there’s a heavy snowfall?
Recently, we posted a conversation with Chris Palmer of Barnet Council, where he talked about integration of FixMyStreet with the council website.
Barnet also use another mySociety tool – Pledgebank – and Chris explained how it helps them within the Barnet communities.
Turning complaints into action
“We took on Pledgebank in the belief that the council needs to get out of people’s way. Online communities are good at complaining about things: it’s easy to get instant outrage on the web, and actually we need mechanisms that allow people to get together creatively.
“One of the issues we had during the heavy winter of 2010 was that people complained the council wasn’t coming round and clearing their paths. Well, the council never came round and cleared the pavement outside those particular houses.
“Many people said, well if the council allowed us to, we would do it ourselves. Pledgebank allowed us to get parents at 25 schools to sign up last year. They pledged to come and spread grit and clear the snow from outside just in return for free shovels and a ton of grit.
“That kind of thing encourages residents to be active, it frees them from the frustrations that the political system gives them. If people feel, ‘Oh, there’s a legal process stopping me doing this’, it moves the council forward, to being an enabler rather than a provider of services.
“A parent can spend 15 minutes in the morning and then be confident their child will be at school for the day and that they can go off to work, so for the parents, it’s win-win.
“One of the things that surprised us was the response of local residents who live in the street but don’t necessarily have children at the school. They felt that they should be helping to clear the snow. It gave a group of active residents who we hadn’t even asked, a chance to be involved”.
Tapping into community interest
Why do you think that is? Is it just that people just want to contribute within their community?
“I genuinely think people just aren’t interested in councils. I couldn’t tell you the name of my council leader where I live, never mind the name of cabinet members. However, I am very interested in the services the council provides: the only public meeting I’ve ever been to was about parking, because it directly affected my street. And I’d probably say there’s a rule, where people will take responsibility for the space outside their own house, and be prepared to extend that a few houses either side. And this just gives people a mechanism to be involved in their local community.
“With Pledgebank, we can leave people to do things amongst themselves, with the understanding that the council is not just a provider of services, but a catalyst to people doing those things themselves”.
What else have you done with Pledgebank?
“We’re hoping residents will play a part in keeping their streets tidy with our Adopt-a-Street scheme. There’s a real sense of ownership if somebody controls the green space outside their house: do they plant the bottom of trees in the street with wild flowers, do they plant bulbs in what’s currently a grass verge? We can give them that element of ownership, and give them control of their local environment.
“So with Adopt-a-Street, we found one or two people locally with an interest in doing it, and we’re looking now at how we encourage them to leaflet their neighbours, get in contact with their neighbours.
A challenge for the marketing department
“It’s worth adding, though, that Pledgebank has taken us a lot of learning. It’s quite easy to imagine that anything you bung up on the web suddenly becomes viral: it doesn’t.
“One of the challenges for us is how we link into what we’re doing, how we publicise what we’re doing with Pledgebank and the web. So we have to look at it not so much as, here’s an interesting web device, but here’s a device that enables residents to do things. But the council has a responsibility to publicise it.
“The key challenge for us is making information available to the relevant people. It’s all about defining communities, and making information available to those communities – and mySociety has been tremendously helpful with that.
“It’s changed the way we’re using our information now and it’s fair to say it’s informed how we’ve built our new website.”
Barnet have been inventive with Pledgebank. As well as using it during the snows, they’ve managed street parties for the Jubilee and Royal Wedding; got volunteers to give IT training to residents; and encouraged visits to carehomes.
If you’re from a council and you think Pledgebank might work for you, drop us a line to find out more.
Image credits: Snow Big Dig by Shashi Bellamkonda, Lakeside Daisy by Matt MacGillivray, and Diamond Jubilee Street Party on Kenyon Clough by Dave Haygarth, all used with thanks under the Creative Commons licence.