1. Telling stories with FOI data

    In the second seminar of our Using Freedom of Information for Campaigning and Advocacy series, we learned how to use information from FOI requests to create stories and further your cause. 

    First, we heard the experience of two different campaign groups — Privacy International and Climate Emergency UK — in getting their stories into the public eye; this was followed by tips from freelance journalist Rosie Taylor about pitching to newspapers.

    You can watch the whole video over on YouTube, or read the summary below.

    Privacy International

    Ilia Siatitsa

    Privacy international is a UK-based organisation, working with partners around the world to research and advocate against governmental and corporate abuses of data and technology. 

    They’ve used FOI requests as a source of information that feeds into campaigns and advocacy for many years. Sometimes they use a preliminary round of FOI requests to help inform a subsequent, more focused one.

    Their Neighbourhood Watched campaign, which investigated the use of new surveillance technologies by the UK police, is a good example (we’ve written about it before here). Privacy International submitted fact-finding FOI requests to many police forces across the UK, asking which technologies were being used at a local level for law enforcement.

    The responses enabled them to identify several different types of tech, and that there was a massive regulatory gap around this area of law enforcement, with new, invasive technologies having been introduced before any guidance was put in place.

    The information they obtained via FOI has inspired a number of different actions within a wider, multi-year campaign. Privacy International first rallied their supporters to write to their local Police and Crime Commissioner to ask for more information and better regulation. 

    They later launched a similar campaign around police technologies being used at protests, producing a guide to inform people attending marches, so they knew what tech was being deployed by police, and how to mitigate some of the exposure.

    They also made follow-up FOI requests around the specific technologies that their first round had identified. In this second round of FOI requests, Privacy International found that the responses were all coming back as refusals, using very similar or identical language and stating that the authorities could not confirm or deny that the information was held. 

    Privacy International attempted to challenge these refusals via the ICO, but they were upheld; a subsequent appeal at the Information Rights Tribunal also upheld the decision and denied a request to appeal. Undaunted by this setback, Privacy International have moved back to advocacy, sending letters to police oversight bodies to point out that every other country that has introduced these technologies to their police forces has been more transparent about them. In 2020 they published a report criticising the way the police were using mobile phone extraction (where the contents of your phone are copied, no password required), calling for reform and safeguards.

    So, while Privacy International haven’t yet won the battle, they continue to fight — and this is a good example of how FOI can form the basis of a multi-year campaign with many outputs, audiences and facets.

    Here are Ilia’s top tips for submitting requests — also make sure you see our previous seminar, Getting the most from FOI, for lots more advice.

    Top tips for FOI requests from Privacy International

    Questions from the audience:

    Q: Can you make a rejection into the story?
    A: You can, but it depends how you want to play it: you might decide that you don’t want the refusal decision to be out in public, setting a precedent for how authorities reply to responses. Privacy International are also trying a new approach, sending a different set of questions to see if that gets them better results. 

    Q: One of your tips is “format matters”: any further advice here?
    A: Authorities might try to give the least information possible, using the way you’ve formatted your question to minimise what they share, so look carefully at how you’ve worded your request before sending it, and consider how it might be responded to with this mindset. 

    It can be very useful to use a yes/no question: this only takes the authority moments to answer. 

    Or, rather than asking for stats, try asking for the documents that those stats can be found within. Responding to this type of request takes less time for the authority, but their response will contain more information. 

    Authorities often come back and say that your request needs to be narrowed down, so that can be a strategy too: start with a broad request which you’ll be happy to whittle down, knowing that you actually want the narrower information.

    Climate Emergency UK

    Isaac Beevor 

    Climate Emergency UK (CE UK) was founded around five years ago, with the aim of collating data and information on UK councils’ climate emergency declarations. Since then they’ve worked with mySociety to create CAPE, which collates all UK councils’ Climate Action Plans, and the Council Climate Action Scorecards, which first assessed all the plans, and subsequently councils’ actual climate action.

    Isaac explained that in order to gather data for the latest iteration of the Scorecards, they’d sent around 4,000 FOI requests to UK local authorities: these were all asking for data which couldn’t be obtained by other means.

    These requests, which were worded very specifically, allowed CE UK to compile data on: 

    • Councils’ staffing levels for climate and implementing Biodiversity Net Gain (BNG);
    • The average energy efficiency (EPC) ratings of council homes and the enforcement of the Minimum Energy Efficiency Standard (MEES);
    • Whether councillors and management were receiving carbon literacy training;
    • Whether the councils were lobbying their devolved national government, or the UK government, for further powers or funding.

    As well as giving vital information that fed into the Scorecards project, the request about EPC ratings resulted in an exclusive [paywalled] on page two of the Financial Times.

    Isaac shared how CE UK went about achieving this coverage, noting that any organisation could do the same: they are a small and relatively new charity, but followed some logical steps to pitch their story, and it paid off. 

    First of all, they identified three potential stories, analysing the data they’d received and looked for trends within it to see what stood out the most. They wrote the headline for each, to make it easy for a journalist to imagine the piece and the way the data could be framed. 

    CE UK also considered the stories’ relevance to what was in the news at the time. The cost of living crisis was very much in the zeitgeist, and that tied in well with their data around low energy efficiency standards in council housing.

    They identified which newspaper they wanted to target, and found a suitable journalist to approach, and then simply emailed them with both the headlines and the detail to back them up. Isaac advises that it is reasonable to pitch a few potential stories at one time, especially if you have such rich data that you can pull several angles out of it. 

    Finally, Isaac advises that having given your framing to the journalist, you must allow them the freedom to emphasise whichever parts of the story they want to, based on your clear explanation of the data and what it is saying.

    Questions from the audience:

    Q: Did CE UK use EIR (Environmental Information Regulations) requests? 

    A: The requests were sent with a note that the authorities should feel free to treat them as either EIR or FOI requests. In these cases, the responses would be much the same so the distinction wasn’t a great concern for CE UK.

    Q: How can one identify the right journalist to approach? 

    A: CE UK were guided by where they wanted the story to go, based on the reputation of the paper. Ideally you can then identify a journalist who has an interest in your subject matter. Clearly they won’t know your data as well as you do, so make sure they understand the context — be really clear in explaining what your data is about. And it’s fine to pitch to more than one journalist: give them a deadline to respond by and if they don’t, move on to another.

    Q: If the paper has a paywall how do you ensure as many people as possible see the story? 

    A: As well as the FT exclusive, which gave that paper the ability to print first, CE UK later sent a press release round to more general and sector press. This was also picked up by many.

    Rosie Taylor, freelance journalist

    Rosie specialises in health and consumer affairs, writing news and features across all national press, and she often uses FOI in work. She also works with organisations to improve their media coverage. 

    Rosie began by listing five key things to consider when pitching a story to the newspapers:

    1. Relevance Your story needs to be relevant to that publication’s readers. All publications have slightly different audiences with unique interests and concerns.
    2. Timeliness Can you hook into topics that are being talked a lot at the moment in the news? Make sure the journalist knows ‘why now?’.
    3. Ease How easy are you making it for the editor to say yes? Overworked journalists don’t have time to build up a story, so ideally you should provide a complete package. If you’re giving them data, it’s all the better if you can give them the top line but also attach the datasets. Line up experts, provide case studies and pictures — it all really helps. Look at what a finished article looks like on the page: that is everything you’re going to need.
    4. Targeting Make sure you’re sending your pitch to the right journalist in the right section of the right publication. Read the publication yourself and look at the stories; become familiar with which journalists are covering certain topics.
    5. Timing Pitch plenty of time ahead of when you want the story to be published, to allow time for the journalist to write it.

    When considering which news outlet you are targeting, you need to look at your ultimate aim: for example, the Financial Times is read by changemakers, so it fits the needs of many campaign or advocacy groups well. Perhaps you just want more people to know about your organisation, in which case a mass readership publication would suit you better.

    We tend to think of each newspaper as a single entity but in fact they can contain different sections, each with their own editor and journalists, and slightly different  interests, audiences and timescales.

    It pays to know which section you are targeting, and what you want it to look like on the page. Will the story be a few paragraphs or are you hoping for a double page spread?

    You might pitch your story to local papers rather than a national. In fact, many of these are syndicated across the whole country, so you can still effectively attain national coverage that way.

    If you are pitching to a daily newspaper with a Sunday edition: is it a seven-day operation, or are they two separate papers? For example, you shouldn’t pitch the Times and the Sunday Times simultaneously, as they run autonomously, while the Telegraph just runs seven days a week.

    Similarly, some papers have a different team producing online content, like the Daily Mail newspaper and Mail Online.

    Don’t feel that you have to write off a whole publication just because you’ve had a ‘no’ from one section – if the Sunday paper says no, you can still pitch the dailies; if the Health section says ‘no’, you can try another section.

    There are two ways of pitching: ‘all round’, which goes to several papers at once, or as an exclusive.

    All-rounds

    If you are sending your story to multiple outlets at the same time, always put an embargo on the press release (a date and time after which it can be published). This ensures that you have control over the moment of release, and journalists welcome it as it gives them the time to write the story up.

    Make your embargo clear: you can put it in big red capital letters, add it to the email title, et cetera. The general convention for print is an embargo of 00:01 (one minute past midnight) for the story to appear in the following day’s papers.

    Online outlets really like embargos in the middle of the day (but that timing is a nightmare for print, so pick one). For broadcast, you can time the embargo to their news bulletins.

    Make sure you’re available in the run-up to the embargo, including having your experts or case studies at hand, in case there are any extra questions. If you have embargoed the story for a Monday release, that means being available on the Sunday.

    An all-round is always a gamble, because it can be scuppered by a bigger news story arising; with an exclusive you can discuss timing with your journalist and they might have the flexibility to put it out at a later date if that is still appropriate. 

    Exclusives

    With an exclusive, you can work with one publication and focus on getting quality coverage. You can still set an embargo if the timing is important to you; you can also do a joint exclusive for print and broadcast, so long as you are transparent with all parties.

    As Isaac mentioned, if one paper declines your story, take it to another — you can pretend you’re still offering it to them first!

    Be very clear that you’re offering your story as an exclusive. Explain why it is relevant to them, their readers, and is timely. You should do this further ahead of time than with an all-round, especially bearing in mind that you may have to pitch to more than one outlet; also, they might want to examine your data and go into the story more deeply.

    As soon as your exclusive story has been published, you can send to all the other press and see if any of them pick it up — so an exclusive doesn’t tie your story to a single paper for good.

    Timing

    While Rosie says one shouldn’t be too hung up on timing — it is much more important to have a strong story — it does help to know the cycles to which newspapers work. 

    Sunday papers have a day off on a Monday; pool ideas on Tuesdays and most of the content has been written by the Thursday. Pitch a few weeks ahead.

    Daily papers work to rough weekly cycles. They have more space on Saturdays, when they like lighter stories with good human interest; while the Monday edition is smaller but also the most serious – a good time for dryer, data-driven stories.

    On Sundays, daily papers tend to have a skeleton staff, so they might be grateful of a fully-worked story. Pitch on the Wednesday of the previous week, with an embargo for Monday morning, and your story will be worked on by the Sunday staff who will be glad to have something easy to include.

    Supplements and weekly sections within daily papers all have their own cycles, so just pitch a couple of weeks ahead of when you need to run.

    Questions from the audience

    Q: Is it better to pitch to a freelancer like Rosie, or directly to a paper?

    A: There are plusses to both, but Rosie says there are several benefits to pitching to a freelancer: they can pitch to multiple publications, know all the editors and know instinctively which would be the best fit. Plus they have an incentive to get your story published, because they are paid on publication.

    On the other hand, staff journalists have more weight with the papers, so it’s easier for them to get stories in.

    Q: Is it best to phone or email?

    A: Don’t ever phone. The journalist will see your email – but they do get a lot, so you need to make sure it is eye-catching. If you are offering an exclusive, make it very clear that this is a personal email intended for its recipient, not a generic one.

    Q: What sort of case studies could we be providing?

    A: Even if your story is just based on data, there will still be a human impact in the story. For example, looking at the energy standards story, you could find someone who lives in an energy inefficient home or who hasn’t got money for their bills.

    Q: How do big investigations get funded? 

    A: Most are funded in-house, and developed internally. You might find yourself working with the newspaper’s own team. Complex stories take time, so you need a newspaper on board to pay for your time and any equipment you need. Sometimes, organisations like the Bureau of Investigative Journalism apply for grants to help them with in-depth stories.

  2. The Local Intelligence Hub: our latest launch helps you put climate on the agenda

    A general election is not far away, so get ready for heated conversations: on your doorstep, on social media and in the news.

    If you care about climate, we want you to be able to take part in those conversations with the facts at your fingertips. That’s why this week, we’re launching the Local Intelligence Hub, a powerful tool that provides a wealth of relevant national and local data in one place — and encourages you to combine it in a multitude of ways, to uncover useful new insights.

    mySociety worked in collaboration with The Climate Coalition, supported by Green Alliance to develop this site. The aim is to help you — whether you’re a citizen, climate campaigner or part of an organisation — to understand and share the places where there is a strong mandate for environmental action, ensuring commitments to climate and nature are put firmly onto party manifestos. We’ve demoed it in front of organisations who’ve told us it’s a total gamechanger!

    But enough words — let’s get straight to the action. Watch these short videos and you’ll immediately grasp the power of the Local Intelligence Hub.

    For individuals

    “I’m just one person: what difference can I make?” Well, with the Local Intelligence Hub’s data, you can make a lot of difference.

    As a first step, put your postcode into the Local Intelligence Hub and find out all about your local area.

    You might find some interesting data combinations: for example, what does public support for climate action look like in comparison to data on air pollution in your constituency? How about the measures of poverty against support for cheaper renewable energy?

    We hope you’ll use this kind of intel to inform conversations with canvassers or your MP. If you discover something notable, why not write to the newspaper — local or national — or share your findings with your community newsletter, Facebook group etc?

    In the run-up to an election public opinion has a lot of power, and all the more so when you can quote the data to prove it.

    Screenshot of the map page from Local Intelligence Hub

    For campaigning

    If you are part of a climate campaign that works nationally, the Local Intelligence Hub shows you at a glance where in the country to concentrate your activity for the most impact.

    Play about with the map page, selecting different datasets, and you’ll soon understand the insights they unlock. Every constituency with high support for renewable energy for example; or the constituencies where the MPs have the lowest majorities; or where the population is youngest… the possibilities are practically endless.

    If you’re more locally-based, dive into the constituency pages where a massive range of local data allows you to have a full picture of the area:

    • Public opinion: How much support is there for climate initiatives such as net zero or renewable energy?
    • Place: What factors affect people in the area, such as air pollution, flooding and levels of deprivation?
    • Movement: Which climate and environmental groups are active in the area, and what other relevant organisations have a presence?

    For each constituency, these three data collections are supplemented by information on the MP’s memberships, voting and activities. Note that you have the choice to see constituencies as they are now, or as they will be after the election when new boundaries come into play.

    Once you’ve dipped into the data, you should be able to shape your campaigns to more effectively speak to the right people about the issues that matter to them.

    We hope you find the Local Intelligence Hub useful. When you’ve had a chance to try it out, please do let us know how you’re using it!

  3. The Climate and Ecology Bill is gaining traction – with the help of WriteToThem

    You might know our WriteToThem service as an easy way to contact your representatives – which it definitely is! But did you realise that it’s also doing heavier lifting, helping proposed legislation gain support in Parliament?

    We’ve already seen how Power for People have mobilised their supporters this way: and Zero Hour is also running a successful campaign around a draft Bill. 

    zero hour logoZero Hour’s campaign centres around the Climate and Ecology Bill, in which they lay out a comprehensive and joined-up approach to the climate and nature emergency. A cornerstone of their strategy relies on getting their supporters to contact their representatives and ask them for their backing. 

    We asked Amy McDonnell, co-Director of Zero Hour to give us a bit more background and to explain the thinking behind the Bill. 

    Amy explained, “It’s the only current or proposed legislation that tackles the interconnected nature-climate emergency together.

    “We formed the campaign to provide a pathway to getting cross-party support for a legislative solution that will ensure that the UK delivers a science-led, people-powered plan on biodiversity and climate.”

    We were interested to know more about how rallying individuals can pave the way to change. 

    Amy told us, “We’ve always depended on our grassroots movement. MPs really care about what their constituents think, and writing to them is incredibly impactful. Moving forwards, we know that we can only win with people on the ground by turbocharging our activity in Parliament.”

    So how did they make the decision to bring WriteToThem onto their website? 

    “We knew that we needed an integrated tool on our site. The WriteToThem tool was key, as we recognise that people’s priorities are stretched and time is precious. So we used WriteToThem to ensure that supporters could contact the MP where they live with the click of a button. 

    “This has been incredibly effective, with thousands of our supporters asking their MPs to support the Climate and Ecology Bill. Having the mechanism to write to MPs with ease has been crucial to the success of the campaign to date, providing insightful responses and opening opportunities for our team to have engaging conversations with members of all political parties on how we can all work together to create an integrated strategy to tackle nature-climate emergency together.”

    WriteToThem doesn’t allow for mass, identical messages from users, and we were curious to know whether that had created any kind of challenge. Quite the reverse, as it turns out:

    We’ve found that fewer, personalised messages are a lot more impactful than thousands of standard emails, which can easily be blocked and ignored.

    “Our approach has always been to maximise not just the action taken by our supporters, but critically the impact that our supporters can make. Through providing guidance on how to personalise messages, we can avoid emails being dismissed or reaching spam folders.”

    And that has a knock-on effect on the way campaigners feel about taking action. 

    “The effectiveness is leading to visible progress, and that’s critical in ensuring that subsequent supporters see there’s a point in taking action on the campaign. So, we created the tool in a way that allows them to craft a personal messages about why the CE Bill can deliver a prosperous, nature-rich UK, that benefits nature, jobs and health for all, in their own words — and it will go directly to the right representative.

    “We know this has proven fruitful, as we commonly get meaningful responses from MPs which move the campaign forward — they can create an opportunity for further conversation about meeting our shared objectives on climate and nature.” 

    And WriteToThem helps in other fundamental ways, too:

    “It reduces the barrier of users having to search for their MP’s details and contact them in a more manual way. It saves supporters time. 

    “We knew mySociety was a very reputable and trustworthy organisation that could deliver the reliability we required in providing functional tools to best engage with the political system and felt the tool was a perfect match to get the engagement we were seeking from the campaign. The choice to use WriteToThem has been instrumental in the success of our campaign.”

    So would they recommend it to other campaigns looking to follow a similar model?

    “Absolutely. We would wholeheartedly recommend campaigns utilise WriteToThem as it’s a reliable and convenient tool for ensuring your campaign is not only seen by a maximum number of representatives but also vitally providing engaged responses. 

    “We can say without question that the tool increased the frequency of our supporters contacting MPs. This has provided invaluable leverage; opened doors and raising the profile of the CE Bill for us to build support which now stretches across all major parties.”

    Indeed, support now comes from 132 MPs, 40 Peers, the Mayor of London, 240 local councils, 192 scientists and 500 organisations — you can find Zero Hour’s full list of supporters here.

    “Frequently when we call MPs’ offices about events, briefings and other matters, office staff mention they have received numerous emails on the Climate and Ecology Bill, and that is a testament to the power of the WriteToThem tool, as MP’s have a large number of competing campaigns and prioritises in their inboxes daily. So, if you are looking for a way to easily connect supporters with their MP to increase awareness and engagement on key campaigns, it’s very effective.”

    Well, we couldn’t hope for much more than that! We’re very glad to have helped underpin such an essential campaign.

    If you’d like to find out more, head to zerohour.uk. And if you feel inspired to write to your MP about the Climate & Ecology Bill, you can do so here

    For those who would like to be kept up to date with all Zero Hour’s activities, the best way is to sign up as a supporter.

     

     

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    Image: Nuno Vasco Rodrigues / Climate Visuals Countdown (CC by-nc-nd 4.0)

  4. WriteToThem supports local campaigning

    In Plymouth, a determined group is fighting to save trees from being cut down in the city centre. They’re called STRAW, an acronym for Save the TRees of Armada Way.

    A small and local campaign it may be, but we recently noticed that it was sending a significant number of people to our ‘contact your representatives’ site WriteToThem. Curiosity piqued, we got in touch to find out more.

    Ali from STRAW was glad to talk to us. “The campaign started last September”, she explained, “when I learned that Plymouth City Council planned to regenerate Armada Way, a wide pedestrianised area which was covered in trees and runs through the heart of the city. It’s an area I live near, and was very fond of.

    “It was clear that some of the trees would have to be cut down in order to implement the design, and I was surprised I hadn’t heard about this plan before, since it looked like it was definitely going ahead, and quite soon.”

    A campaign is born

    What do you do when you find out that an unwanted change is planned in your own neighbourhood? Gather other people who feel the same, and go on a fact-finding mission, that’s what!

    And indeed, Ali explains: “I realised that I had no power on my own, so I decided I’d try and find out if other people knew about the plan and whether they were happy about it. 

    “Not long after, we discovered it wasn’t the case that some trees would be felled in order for the council to realise their new design. It was 99% of the 137 trees! 

    “Most of them were healthy, and most had been planted in the 80s, so they were trees which people had a real connection to. They’d grown up with them. They were like a little green oasis from quite a harsh urban landscape – an urban forest.”

    Democracy in action

    Once these startling facts had been pinned down, the group needed to take action. Their website provides multiple opportunities for activism: posters you can print out, a chance to donate, a petition to sign, and facts about the trees. Oh, and that link to WriteToThem!

    “The campaign was really one of public awareness”, says Ali. “But we also asked the people of Plymouth to contact the decision-makers and let them know how they felt about what was planned, and that they were unhappy that they had not been consulted on it.

    “We figured that if enough people wrote, they would realise what a bad decision it was. Democracy in action!”

    First steps into politics

    Since it’s a local campaign, STRAW encourages supporters to contact their councillors rather than their MP. WriteToThem doesn’t need you to know who your reps are before you email them, which proved very useful. 

    “Many people had no idea who their councillors were, and had certainly never written to them before. If nothing else, the campaign has got a lot more people in Plymouth to pay attention to local politics,” says Ali. 

    “The thought of having to look up who your councillor is before writing to them is a real barrier for people. WriteToThem makes it so easy, I really think it made a difference.

    “We saw it a bit like a protest. Rather than blocking the streets, we filled councillors’ inboxes with passionate messages – not to be vexatious but to show our strength of feeling. We heard that Plymouth City Council have never had anywhere like the amount of correspondence as they had on this issue. We didn’t get many responses but we knew we’d got our message over.”

    An ongoing campaign

    STRAW had a significant initial success: “In November, at a council meeting, the council passed a motion to pause the project to review it, to determine whether any more trees could be worked into the design. 

    “This was two months before we presented them our petition, and was directly as a result of their being inundated with emails!”

    But unfortunately, there was a huge setback when the plan went ahead regardless. 

    Chopped down trees in front of a fenced off area in Armada Way, Plymouth

    “We’re now in a legal case with the council over the way the Armada Way project has been handled,” says Ali, “and we are fighting to save the 20 trees which weren’t cut down in March as a result of a last minute injunction we managed to obtain.”

    Sad news, but it’s great to hear they’re still fighting on. and Ali reckons that even if STRAW didn’t achieve everything it had hoped for, their actions have still had a net positive effect. 

    “We’re hoping that the campaign will mean that there’s better public consultation in the future. We’ve demonstrated that local people really do care about how their city looks; they want a voice and they care about urban trees and the many benefits mature urban trees bring. 

    “We’d like the council to better consult not only with local people but local stakeholder groups and local experts, most of whom have been overlooked in recent years.”

    Trees matter

    There’s been a growing understanding of the importance of trees within the urban landscape, and particularly in the context of the climate emergency.

    They provide useful shade as the temperature rises; they decrease carbon, help mitigate flooding, increase biodiversity by providing homes for insects, birds and other creatures; and of course they simply make harsh city streets seem more appealing. A tree provides a natural place under which to place a table and chair, for example, reclaiming street use for people rather than traffic.

    Dark Matter Labs has produced this graphic to explain these benefits and more. See more in their Trees As Infrastructure project.

    a graphic showing how trees can reduce noise levels, improve wellbeing, decrease crime levels and reduce carbon among many other benefits.

    Image by Dark Matter Labs; click to see bigger

    A tool for campaigners

    With all this in mind, small neighbourhood campaigns to preserve trees seem all the more vital, and we’re pleased that our services can help. Would Ali recommend that others use WriteToThem as part of their campaigning toolkit?

    “Absolutely. WriteToThem really is so useful; it’s a wonderful tool. 

    “And if you’re campaigning about a situation that lots of people feel passionately about, it can only help if we make our elected officials aware of how we feel.”

    Many thanks to Ali for sharing STRAW’s story. If you’d like to get involved, you can find out more on their website.

     

  5. Mass mobilisation of supporters with WriteToThem

    Power for People would like to see a transformation in the way we provide energy in this country – by removing barriers to small-scale renewable energy schemes, owned and run by people in their local communities. 

    They’ve written draft legislation — the Local Electricity Bill — and are currently campaigning for it to be made law. Since our TheyWorkForYou and WriteToThem services are an integral part of their campaign, we were keen to find out more.

    Power For People’s Corinna Miller was happy to help, firstly by explaining what drives the campaign: “We’re in the midst of an energy price crisis. It’s never been more obvious that we need cheap, clean, home-produced energy.”

    And their vision is one of a sweeping change to the UK’s energy provision. Right now, provision is limited to a few big monopolies with profits disappearing into shareholders’ pockets; Power for People advocate clearing the path for small sustainable energy projects, with profits that would stay local.

    “There’s such huge potential in our cities, towns and villages, for growth in small-scale renewable energy generation – especially by local groups that would provide cheaper, greener power and distribute the benefits across their local communities.

    “But at the moment, such schemes only generate 0.5% of the UK’s electricity – largely due to the prohibitive costs they face in accessing local markets.” 

    So how do mySociety’s services fit into their campaign? It’s down to Power For People’s belief that mass mobilisation can bring change — and that all links back to the experience of their Director Steve Shaw, says Corinna. 

    “In 15 years working both at environmental NGOs and as a freelancer, Steve worked on campaigns that were instrumental in getting new laws passed – like the Household Waste Recycling Act, bringing in the doorstep recycling collection that all our homes now have; and the Climate Change Act, setting a legally binding target for the government to reduce our greenhouse gas emissions — which has resulted in almost all of the UK’s coal power stations closing and the building of the world’s biggest offshore wind farms.

    “These were great successes, and one thing Steve learned from them was that grassroots focused campaigns, mobilising tens or hundreds of thousands of people to lobby their MPs at the constituency level, when done in a coordinated way over a long-term arc, are extremely effective.”

    And of course, to help people contact those MPs, what better than free web services like TheyWorkForYou and WriteToThem? 

    Power for People’s website first sends you to TheyWorkForYou to find out who your MP is, then provides a list to check against and discover whether or not they already support the Local Electricity Bill.

    Once you know what their stance is, you’re in a far better position to write a persuasive message to your MP, says Corinna, and WriteToThem is the final step on that path. 

    “We wanted to streamline the communication process so each supporter didn’t feel like they had to do too much extra work. Whether an individual has contacted their MP before or not, offering them a tool to help easily find and write to them, all in one place, felt like the best solution to get people to take action in support of the campaign. 

    “WriteToThem has a wonderfully streamlined system that people trust and we have found people take effective action with this tool.”

     WriteToThem doesn’t allow for copy and pasted messages, and Corinna says she finds they’re often blocked by MPs’ servers in any case. “Instead, we direct people to helpful facts that they can share with their local leaders — and we give them bespoke advice when they receive a response. 

    “We highly encourage back-and-forth communication, so that the MP understands that the campaign is not going to go away until action is taken at a parliamentary level. People care about this issue, and we want MPs to know that.” 

    It sounds like everything’s working nicely for Power For People, who say that their Bill already has the support of 322 MPs from all partiesa figure which includes 128 Conservativesalong with 110 local authorities and county councils. 

    “Our main call to action continues to be for people to write to their MP, which is why WriteToThem is such a key tool for us. Helping streamline the communication process and helping people write to their local leaders has been vital to the success of the campaign so far.”

    And so, what advice would they give to other organisations considering using WriteToThem for their own campaigns?

    “Definitely help people curate their own message to their MP, by being specific to their constituency. This requires a bit more time speaking to your supporters but it’s worth it to get an MP interested in what you are calling for. Be specific. Try to keep each email short and polite, with a single request for the MP.”  

    Many thanks to Corinna for sharing such interesting background details to the campaign. If you’d like to learn more about Power for People and get involved, visit their website.  

    Meanwhile, if you’re running a campaign yourself and think it might benefit from WriteToThem’s free service, there’s lots of useful information here.

    Image: Chelsea

  6. Climate monthnotes: November 2022

    November was another busy month for our Climate programme, with progress on a number of fronts – from the return of an old friend, in the shape of the Council Climate Scorecards; to the development of two new ones, as a result of our prototyping process earlier this year. We’ve also been working hard to share our data and tools with new audiences. Here’s a quick round up:

    Constituency data for climate campaigners

    As Alexander mentioned in October, we’ve been working on a Beta version of platform that brings together data about MPs, constituencies, and local climate action, as part of a project with The Climate Coalition. The aim is to help campaigners at both national and local levels to understand where to focus their efforts on enabling real local action on climate goals.

    This month—thanks to the involvement of not only Struan and Alexander but also Graeme, on loan from our Transparency programme—we’ve made lots of progress, adding the features and importing the datasets we’ll need for testing out the minimum viable product with target users in the New Year. I look forward to sharing more with you in the coming months!

    Exposing high-emissions local authority contracts

    Another service that’s come out of one of our earlier prototyping weeks is ‘Contract Countdown’, which aims to give citizens advance notice of large, high-emissions local authority contracts that might be expiring in six, 12, or more months.

    This November, Alexander finished developing the final pieces of a working Alpha version – including the use of real contracts from UK Contracts Finder and the Find A Tender service, and pulling in the details of local authority climate officers and councillors with climate/environment responsibilities (so we could test the idea of helping users contact these representatives).

    And Siôn and I have been testing the alpha with target users – including local and national journalists, local authority climate officers and procurement officers, and local climate activists. We aim to continue getting feedback on the Alpha throughout December, and maybe January, after which point we can make a decision on whether to develop and launch a full service later in 2023.

    Climate Action Scorecards 2023

    Speaking of next year, preparations are already underway for next year’s follow-up to the Council Climate Scorecards project—this month saw Lucas and I work with Climate Emergency UK to design and publish their draft methodology for the assessment that will begin next year.

    With CEUK’s assessors now looking at councils’ climate actions, in addition to their plans, we wanted to make it as easy as possible to understand precisely which questions your local authority will be scored on. I think we came up with a nice solution, where you can filter the list of draft questions by your local authority name or postcode, as well as by local authority type.

    Sharing our data and tools

    In other news, Alex updated our deprivation and urban/rural classification datasets to show relative figures for local authorities and Westminster parliamentary constituencies. We also published a local authorities lookup dataset that makes it easy to convert between the many names and codes used to identify local authorities.

    If you want to use these new datasets—or any of our data in fact—Alex runs drop-in office hours on Thursdays and Fridays to talk about just that. We’re also happy to help collect or analyse climate-related data for free, as part of our work on supporting the UK’s climate data ecosystem – you can read more about that here.

    Speaking of data ecosystems, you’ll now find a number of mySociety’s open climate datasets listed in Subak’s Data Catalogue, and Icebreaker One’s OpenNetZero catalogue.

    Finally, Myf and Siôn in particular have continued to share and talk about our tools, and how people are using them to support local climate action, this month. Highlights include attending the Natural History Consortium’s Communicate conference; giving a hands-on workshop about all of mySociety’s tools for London’s small charities and community groups at Superhighways’ “Where’s The Power In Data” conference; and publishing a really exciting case study about how an officer at Surrey County Council used CAPE to share experiences and best practices with other similar councils elsewhere the UK.

    Image: Designecologist

  7. Food, farming and climate action plans

    Sustain's logoSustain is the Alliance for Better Food and Farming, working to create a better food system for people and the planet.

    Like mySociety, the charity has identified local government as an area where meaningful change can be achieved — and they’ve been using CAPE, our climate action plans explorer tool, to help them bring it about.

    Councils have a role in the sustainable food transition

    We spoke to Ruth Westcott, Climate Change Campaign Coordinator at Sustain, to find out more about the organisation, and how CAPE has been of use to them. To kick things off, she explained why they’d been looking at councils’ climate action plans in the first place:

    “One of our aims at Sustain is to tackle the enormous environmental hoofprint of food and farming. We need, as a country, to transition to agroecological farming, using sustainable methods that work in harmony with nature.

    “And we need to reassess our diets so that they reflect the climate and nature emergency — as well as to tackle injustice and exploitation.”

    Of course, we can’t argue with that — but where does local government come in?

    “Councils have a huge role to play in making climate-friendly food the norm,” says Ruth. “They buy a lot of food for schools, care services and events. Lots of councils have planning power, and can support sustainable farming and food growing — in fact, some councils even own farms and farmland.”

    And those aren’t the only ways that which councils can contribute to their net zero targets through the areas of food and farming. “Food runs through so much of where councils have influence. They can help minimise food waste and the emissions that come out of it; educate citizens on sustainable diets and support good food businesses in their area.”

    Climate action plan data

    When Ruth spells it out like that, it is indeed clear just how much sway local authorities have over food and farming-based emissions. But she says that back in 2020, Sustain had the impression that not many councils were seeing it that way, nor had many included food in their climate action plans.

    That’s where CAPE came in: Ruth used the data on the site to produce a report, An analysis of UK Local Authority plans to tackle climate change through food. This sought to depict how well councils are considering action on food in the context of the climate and nature emergency — and if you want a spoiler, “not at all well” is Ruth’s succinct summary.

    “Using CAPE, we were instantly able to see which councils have declared a climate emergency, which had released an action plan, and (amazingly!) find all the action plans in one place. That allowed us to do an analysis of how many councils were including food in their action plans, recognise and congratulate some leaders, and identify those that could do more.”

    Some of the standout findings were that only 13 out of 92 climate emergency plans released by UK councils at that time included policies to tackle food emissions at the scale needed; and two thirds (67%) of climate action plans contained no new or substantial proposals to tackle food-related emissions at all, even though the food and farming sector is the source of 20-30% of emissions globally. 

    Sustain will be repeating the exercise this year and hope to see some substantial improvements.

    “I don’t think we would have published that report without your website”, says Ruth. “It’s hard to say how we would have gathered together all 400 or so action plans in one place – we simply don’t have the resources to do this!

    “Once we’d compiled the report, it allowed us to drive awareness with councils and get them to register on our Every Mouthful Counts toolkit.”

    Resources for councils and citizens

    Every Mouthful Counts helps councils identify where big emissions savings can be made through food, with links to helpful resources. If you’re from a council yourself, you can register and record all the actions you’re taking in this area – see this page for the councils already doing this. 

    On the other hand, if you’re an interested citizen, you can check the map to see whether your own local council has signed up — and what strategies or projects they’ve already put in place.

    Can’t see your own council? Then you might consider dropping an email to your councillor to ask them to register and report what they are doing around food and climate change.

    Many thanks to Ruth for explaining how CAPE was employed to get this project underway — we hope that by writing about it, we might inspire projects in all sorts of sectors to use the climate action plan data in similar ways. Subscribe to the mySociety Climate newsletter and you’ll be the first to know about other such innovations.

    Image: Rasa Kasparaviciene

  8. Freedom of Information as a tool for making cycle routes more accessible

    The Equality Act of 2010 requires that disabled people are not disadvantaged by any ‘provision, criterion or practice’. You might be familiar with its implications in the workplace or in providing customer services, but the law also applies to the public realm.

    If we’re thinking about streets, for example, certain clauses of this Act mean that councils have a duty to ensure that access is as easy for a disabled person as it is for anyone else.

    We’ve recently become aware of people making good use of our Freedom of Information site WhatDoTheyKnow to challenge cycle routes that are impassable for some, for example where a cyclist would have to dismount to get past, or where an adapted bike or tricycle would not fit through the space allowed.

    “I’m honestly shocked at how easily FOI can get results”

    The request-makers identify barriers to access, and ask the relevant authorities to confirm that all requirements of the Equality Act have been adhered to in their implementation, from the carrying out of an impact assessment to the making of ‘allowances and accommodations’ for those that need them.

    It’s easy to find such requests by searching for the term “Was an Equality Impact Assessment carried out at this location” on WhatDoTheyKnow, which brings up several examples.

    These FOI requests have been inspired by  a request-maker going by the name of Heavy Metal Handcyclist, who provides a template for others to use as an example — and whose WhatDoTheyKnow account shows him using the Act to very good effect himself, as for example with this request picking up on some obstructive barriers in Warrington. And he gets results: in this case the issue was dealt with constructively by the authority concerned; and a request to Warwickshire County Council will mean that some ill-placed new barriers in Clifton upon Dunsmore, Rugby will be removed:

    Tweet from the Heavy Metal Handcyclist as seen at https://twitter.com/CrippledCyclist/status/1418242775443808257

    We came across this little seam of activism thanks to an article by Jamie Wood, in which the author writes affectingly about how cycling has returned to him some degree of the independence and mobility that his Multiple Sclerosis took away: he goes on to say, however, that there are frequent frustrations in the form of paths blocked by thoughtlessly-placed bollards, posts and barriers that he can’t navigate on his tricycle. Constructive engagement and polite letters to his local council didn’t do the trick, and so he turned to activism.

    “In the vast majority of cases, an FOI request should be enough, with no need to resort to legal means.”

    Describing his learning curve, Jamie pointed to the Heavy Metal Handcyclist as well as to this letter on Doug Paulley’s DART website  — which brings us full circle, as Doug is a WhatDoTheyKnow volunteer as well as an accomplished campaigner on accessibility for disabled people.

    As Doug quotes on his site, court cases have established that:

    The policy of the (Equality Act) is not a minimalist policy of simply ensuring that some access is available to the disabled: it is, so far as reasonably practicable, to approximate the access enjoyed by disabled persons to that enjoyed by the rest of the public.

    We admire the level of knowledge and clarity in these requests and we hope that they bring good results. At the same time, we recognise that this sort of work shouldn’t be left purely to the disabled people who are affected by blockades and impediments: we can all keep an eye open for where such barriers may be making paths impassible for some. And, thanks to the examples linked to in this post, it is simple enough for us all to follow their lead.

    As Jamie says, “It’s the Equality Act itself that can be only be used by people directly affected; anyone can make an FOI request”.

    He also points us towards this report from the York Cycle Campaign, released last week, identifying more than 30 places across the city where the requirements of Equality Act have not been met. Kate Ravilious from the campaign says, “If City of York Council does not step into gear and rectify the problems, they will be forced to take legal action, which could end up with the council having to fork out as much as £50,000 for every person that pursues action via the small claims court.”

    But Jamie points out that Freedom of Information is a softer and sometimes more effective first step towards getting these issues fixed: “In the vast majority of cases, an FOI request should be enough, with no need to resort to legal means.”

    The Heavy Metal Handcyclist agrees:

    “Whilst it is true that local authorities continue to install barriers to access despite their S.149 obligations, it is entirely possible to force almost immediate removal of barriers both new and predating the EA2010 by using a sufficiently pointy FOI request. To date, only one authority has needed further legal action, with officers in almost all the others immediately recognising the problem and addressing the issue quickly. I’m honestly shocked at how easily FOI can get results in this regard.

    “WhatDoTheyKnow has been an excellent tool to catalogue and track FOI requests, particularly with regards to time limits.”

    Image: York Cycle Campaign

  9. Stop the bombing of civilians, with WriteToThem

    Humanity & Inclusion is a charity working to combat the injustices faced by people with disabilities and vulnerable populations in situations of poverty and exclusion, conflict and disaster.

    Their recent campaign, ‘Stop Bombing Civilians’, encourages supporters to protest the bombardment of innocent citizens in areas of conflict like Syria, Iraq, Yemen, and Afghanistan.

    As their website explains, when explosive weapons are used in populated areas, 90% of casualties are civilians. Many are left injured or disabled with their lives and livelihoods completely ruined — surely all would agree that this is not a just or desired outcome of bombardment, no matter what your view on the conflicts generally.

    And so we were gratified to learn that WriteToThem, our ‘contact your MP’ service, is playing a part in this campaign.

    A toolkit for speaking out

    Humanity & Inclusion have put together a set of actions that supporters can take, from signing a petition to taking a selfie and sharing it on social media — or writing to your MP.

    “WriteToThem was the obvious choice.”

    And that’s where we came in: this last action is managed through integrating WriteToThem on the charity’s campaign page (something that any campaign can do, for free).

    We asked Tom Shelton from Humanity & Inclusion to explain more about how they used our service within their integrated campaign.

    Up to date contacts

    Tom explained that a central part of the campaign is the petition, and it is easy enough for them to run petitions by using the forms on their own website.

    However, when they’re asking supporters to directly email MPs, it’s just too complex to maintain and implement the dataset of politicians’ contacts themselves.

    “Yes, this data is publicly available, but like many small organisations, we have no capacity for maintaining its integrity”.

    Flexible and free

    So the charity looked around to see what tools were available.

    “There are some impressive tools out there, but most of them are pretty expensive given our modest needs. In previous years, we have used a relatively low cost paid tool for this type of ‘email your MP’ campaign.

    “We needed a tool that was simple and safe for our supporters to use.”

    “However, given that this new campaign was quite targeted, we were expecting a relatively low volume of emails, so we needed something that was easy to implement on our website, and we didn’t want to make any investment in a paid tool that would involve setup costs.

    “We also wanted to avoid an ongoing subscription cost as we knew that our campaign would probably be paused at various points and then re-activated later (say, during elections, parliamentary recess etc).

    “In particular, we needed a tool that was simple and safe for our supporters to use, and would help them to approach MPs in a way that is appropriate and would get the best response.

    “Based on this, WriteToThem was the obvious choice.”

    For all levels of coding knowledge

    How easy was it to add the tool to their website?

    Tom says that, for anyone with basic web skills, the postcode box option is very simple to set up.

    “The more complex integration is also quite straightforward, but due to time constraints, we opted to integrate the postcode finder widget.

    “The documentation on the WriteToThem website is excellent.”

    “This fitted nicely in with our website and immediately worked. The documentation on the WriteToThem website is excellent, as is the guidance for how best to use the tool for effective campaigns.”

    Humanity & Inclusion are actually a great example of an organisation who have read the guidelines and included them into their campaigning plans: if you visit the ’email your MP’ page of their campaign, you’ll see that they encourage you to write messages in your own words, while providing inspiration for some of the points that might be included.

    This is because WriteToThem blocks mass copies of identical messages, based on evidence that these tend to be regarded as a nuisance by politicians, rather than having the desired effect.

     

    Thank you very much to Tom and Humanity & Inclusion for sharing their experience of using WriteToThem as one part of a simple but effective online campaign.

    And now, if you have been convinced of their cause, we suggest that you take advantage of their campaign pages, and email your MP.


    Image: ©Peter Biro/HI
    Nada, 10, was injured in a bombing with her father in Mosul. As a result of her injuries her leg was amputated below the knee and she will need jaw surgery to help make eating less difficult.

  10. Introducing WhatDoTheyKnow Projects

    With the aim of making large scale Freedom of Information investigations easier for community newsrooms and campaigning organisations, we’ve spent the first half of 2020 developing collaboration tools for WhatDoTheyKnow to speed up and bring others into the FOI management process.

    In an initial pilot, 17 contributors saved a journalist 6.5 hours by taking on half of the work of managing responses to requests.

    We’re actively looking to partner with membership-driven news organisations or impactful campaign groups to run further pilot projects to help refine the features. If that’s you, please get in touch.

    FOI can be hard without dedicated tools

    We know FOI can be hard work, especially when you make large batch requests that return a huge amount of data.

    While our Pro tools make life easier, much of the work simply involves triaging whether you got a response or just an automated acknowledgement, and whether the authority actually released the information you requested.

    After that, you then need to sift through various different formats of data, different understandings of the questions, and follow up with clarifications.

    All this comes before you can start analysing the data to build up a narrative for a story.

    A compelling membership proposition

    News organisations are increasingly looking for sustainability by offering memberships – where you pay a monthly fee to support the organisation – instead of relying on advertising revenue to support themselves.

    Memberships are still a relatively unproven and unexplored area, and organisations are still in the process of discovery over what makes someone want to pay for their news output. Is it just being able to read the stories, or do people want more involvement?

    There’s evidence to suggest that members do want to get more involved.

    Crowdsourcing some of the work of the FOI process from the membership presents an opportunity to help take some of the load off journalists, while also bringing members into the reporting process so that they value the final output more.

    Many hands make light work

    With this new functionality, once you’ve made your requests – either individually or as part of a batch – they can be added to a Project. Contributors can then be invited to the project where they are briefed on what the project is about and the tasks they can help with.

    Screenshot of Project Homepage

    Helping to classifying responses

    When you’re making FOI requests, each response to each request needs to be read to establish whether the authority has provided the information asked for – a process that is difficult to automate, given the huge variety of language that can be deployed by authorities. With large batch requests this can be a time-consuming process.

    Projects creates a pool of responses that need classifying that contributors can work through to take some of the onus off the project owner.

    2up of Project Classify page

    Contributors read the original FOI request and latest response, and then classify its current status appropriately. This doesn’t take much specialist understanding of FOI, so it’s a really easy way to get lots of people to help out.

    Helping to extract data

    In larger FOI investigations requesters are usually looking to build up a dataset so that they can compare responses from different authorities.

    This usually involves lots of spreadsheets, copy & paste, and hours of hard work.

    Projects provides dedicated tools to help build this dataset by creating a pool of requests that contributors can extract data points from using structured forms.

    Allowing contributors to help build up a dataset that will be used for real-life reporting and research helps them feel more directly involved and connected to the organisation, hopefully adding value to the membership proposition.

    Screenshot of Project Extract page

    Project owners are then able to download the crowdsourced dataset to investigate, using their analysis tools of choice.

    Screenshot of downloaded Dataset

    What we learned from our pilot

    In our pilot project contributors took on 50% of the classification tasks, accounting for 57% of the 14.8 hours overall spent classifying, saving the journalist around 6.5 hours of the administrative work required before she could start reviewing the data releases. This is a clear indication that crowdsourcing key parts of the FOI investigation process can save a significant amount of time.

    The journalist we worked with was enthusiastic about using the Projects interface again in the future, even if she wouldn’t be inviting external contributors. She expressed that it would be ideal to collaborate with interns to help sift through classifications and responses.

    With an 82% conversion rate from joining to taking action and nearly 40% of contributors returning for more than one session there’s clearly an appetite from contributors to get involved and help out. The contributors we interviewed understood that by helping with menial tasks, they were allowing the journalist more time to focus on work which required specialist expertise.

    A potential for global benefit

    Through the Nesta Future News Fund we worked with openDemocracy to design and develop WhatDoTheyKnow Projects to support this collaboration, and ran a pilot collaborative project made up from a batch of over 800 FOI requests.

    Projects is of course built into Alaveteli – the platform that powers WhatDoTheyKnow and many other FOI sites around the world, so it’s not just going to be of use in the UK, but for every jurisdiction where an Alaveteli site is utilising the Pro add-on.

    Image: Duy Pham