We received a tweet this morning wondering how many emails there had been to MPs on the subject of the ‘Refugees Welcome’ campaign, and whether WriteToThem, our contact-a-politician website, might have some relevant data.
Even if we could, WriteToThem is a completely non-partisan service, and users may be writing on either side of an issue.
We do use Google Analytics, which collects entirely anonymous statistics on how many people visit the site, how long they stay on it, etc. There is one clear indication that the site is being used more than usual: user numbers on Thursday and Friday of last week were about 5 or 6 times higher than the norm. There was a dip at the weekend — there generally is — and numbers have continued to climb on Monday and today.
Google Analytics also allows us to see which websites have referred people to our site. Over this period, it seems it was mostly Facebook and the petitions site Avaaz.
With most websites, you can regard visitor numbers as a pretty good indication of your success — if they’re going up, then at least something’s right.
With WriteToThem though, user numbers regularly fluctuate so wildly that you could be fooled into thinking we’re on the brink of disaster, or the brink of world domination, from one week to the next.
In the normal way of things, there seems to be a baseline at which the UK populace will toddle along. A small percentage of us will write to our politicians whenever we have an opinion that we want to express, but most of us are content with a few acerbic Facebook updates or heated discussions down the pub.
Then, now and then, an issue comes along which grips the nation. This week, that would indeed appear to be the issue of refugees.
Of course, we’re always glad to see the site used, and we hope that people who are referred to it because of an issue they care about will also remember it’s there whenever they need to contact their representatives in the future.
Incidentally, if you are running any kind of campaign and you would like to harness WriteToThem’s functionality on your own site, don’t forget that we’ve written a guide to doing just that.
How many people visit mySociety’s websites?
That’s a question we don’t ask ourselves as much as many other organisations. Much of our current funding is dependent on transactions (that is, the number of people using the site to complete an action such as making an FOI request, writing to a politician, or signing up to receive emails when their MP speaks), and rightly so, since that is a better measure of the sites’ actual effectiveness.
All the same, visitor numbers* do tell us about things like how much public awareness there is of what we do, and which of our sites is more visible than the others, so it’s good to take a proper look now and again.
Which of our UK sites is most visited?
By far our most popular site in terms of visitor numbers is our Freedom of Information site WhatDoTheyKnow. With over 4.5 million visitors 2014-15, it’s had three times more users than its closest competitor, TheyWorkForYou.
As well as allowing users to submit FOI requests, WhatDoTheyKnow also puts the responses into the public domain, so that the information becomes openly available. Every request receives, on average, twenty readers, meaning that transactions do not show the whole picture for this site.
WhatDoTheyKnow’s user numbers are also rising steadily. It’s up 8% on last year, and March 2015 was its highest month for unique users since its launch in 2008, at 470,509.
Which is least visited?
This dubious honour goes to WriteToThem, which nonetheless welcomed 457,209 visitors during the year, either helping them to write to their representatives, or simply showing them who those representatives were.
This was still a decent 11% rise on the previous year, despite a real rollercoaster where some months dipped substantially from the previous year.
Which made the most gains in the last year?
FixMyStreet saw the biggest percentage change, with a 21% rise in visitor numbers compared to the previous year; we talked a bit more about that in a recent blog post. WhatDoTheyKnow had the highest rise in actual visitor numbers: over 360,000 up on 2013-14.
Which fell by the most in the last year?
TheyWorkForYou saw a 12% drop in visitor numbers year on year (and also the biggest drop in real terms)—disappointing, but something we hope to rectify with the new voting pages, an ongoing process of rolling redesign, and some grassroots outreach.
How much effect do external events have on visitor numbers?
We already know that, as you’d expect, when Parliament is on holiday, MPs, debates and legislation aren’t in the news, and TheyWorkForYou visitor numbers fall. There’s also a weekly pattern for all our sites, where far fewer people use them at the weekends, presumably indicating that lots of our users access them from work.
It’s too early to say exactly what effect the election has had on our sites: as I write, people are eagerly checking out the voting records of newly-appointed cabinet ministers on TheyWorkForYou.
One thing we know for sure is that fewer people will have been using WriteToThem, because there have been no MPs to write to for the last few weeks. We’ve removed the “write to your MP” links from TheyWorkForYou, which always drove a good deal of WriteToThem’s traffic.
FixMyStreet enjoyed a boost back in June, when it was featured on the Channel 4 programme ‘The Complainers’—and the nice thing is, user numbers never receded back to their previous levels after the programme was over. Maybe people just need to use FixMyStreet to see how useful it is.
How many people visit mySociety’s UK websites in total?
This is a difficult figure for us to produce with accuracy, because we don’t trace whether you’re the same person visiting a number of our different sites.
However, the aggregate total of visitors to all our UK sites (WriteToThem, TheyWorkForYou, FixMyStreet and WhatDoTheyKnow) for 2014-15 is 6,983,028. Thanks very much if you were one of them
How can I help?
Glad you asked! If you find mySociety sites useful, you can help us spread the word by telling friends, sharing the URLs with any groups you are a member of, posting on Facebook or Twitter, or writing to your local paper.
We have a number of materials for FixMyStreet which can be found here; we hope to create similar materials for our other sites too, and we’ll make sure we announce it on here when we do.
* Note: all references to ‘users’ refer to unique users within the period discussed. So, users in a year means individual people who may have visited any number of times over that year, but are only counted once; same with monthly users.
Spare a thought for us over the night of May 7th – for, when the nation wakes up to the General Election results, we’ll have been up all night updating TheyWorkForYou.
As you might imagine, elections are bitter-sweet times for us here at mySociety. On the one hand, swingometers, marginals and ballot boxes are about as exciting as life gets for a bunch of political geeks. On the other, we have only a short window of time in which to ensure our parliamentary websites reflect the new administration.
In previous years, this has meant manually updating an XML file and running an import script 650 times – slightly arduous, even for the most dedicated civic coder. This year, we’re taking advantage of the fact that YourNextMP exists and several of us will be staying up anyway to see the results, and hoping to do things a little differently.
As each result is announced (or potentially even earlier, if it’s clear that there’s only one possible winner), site administrators will be logged in to YourNextMP, where they’ll have access to a “this person won!” button. We’ll be on a rota throughout the night, sharing duties with the equally dedicated Democracy Club volunteer team.
When that button is clicked, YourNextMP will update, and TheyWorkForYou will notice and automatically update its underlying JSON data.
This is the data we match you with when you input your postcode on the homepage, meaning that TheyWorkForYou should be a great place to find out who your next MP is as soon as you wake up (assuming the results are in) on 8th May.
UPDATE: If you are interested in the technical aspects of the YourNextMP and TheyWorkForYou updates, you may like to read more about it in this thread.
A blank canvas
Note that new MPs will not have a great deal on their pages yet: TheyWorkForYou’s MP pages are built up of voting and debating activity, past positions and expenses, etc, and of course, totally new MPs will have none of that. But there’s one important feature that you should take advantage of on Friday—the ‘subscribe’ button.
Sign up, and we’ll send you an email every time your new MP speaks in Parliament, so you can keep track of exactly what he or she is saying in your name. If you were previously following an MP who has resigned or lost their seat, don’t forget to follow the new one! We’ll be sending out a message straight after the election to remind you.
Another website which will require a lot of attention post-election is WriteToThem, which matches you with your local and national politicians so that you can contact them.
Unfortunately, WriteToThem takes a little longer to update, as we rely on data, including email addresses, from external sources. We’ll be updating as soon as we can. Meanwhile, if you have an urgent message for your MP or councillors, you may find that you can locate direct email addresses on the official Parliament and council websites.
Of course, there are many factors that you’ll consider before you cast your vote in the general election. But we think that one important quality in an MP is that they respond to their constituents.
So you may wish to check your own MP’s performance on the latest WriteToThem responsiveness league table. Just put in your postcode and you can see how they did in 2014.
Where the data comes from
When you send a message to your MP using our site WriteToThem, you’ll receive an automated email two weeks later, asking whether or not you received a response. Every year, we take the data from these surveys and use it to assemble our responsiveness rankings.
You might think that MPs would be doing the best they can this year, in the run-up to the election. Sadly, that doesn’t seem to be the case: overall, responsiveness has fallen a percentage point since last year, with 46% of emails receiving no reply.
You can find all our data and methodology on the league table page.
We know that messages sent to WriteToThem may not reflect all messages sent to an MP; we also know that not every message will require an answer. However, we think that, taken overall, our sample size of over 36,000 interactions can be seen as indicative.
In a recent blog post, we summarised the research we commissioned from the University of Manchester’s Rachel Gibson, Marta Cantijoch and Silvia Galandini, on whether or not our core UK websites have an impact.
The full research paper is now available, and you can download it here .
Professor Rachel Gibson says: “This research presents a unique and valuable insight into the users of online resources such as FixMyStreet and WhatDoTheyKnow.
“Through applying a highly original methodology that combines quantitative and in-depth qualitative data about people’s experience of mySociety sites over time, we provide a picture of how eDemocracy tools are contributing to activism at the local level.
“We thank all those that contributed to this important study and mySociety for their co-operation in developing this highly rewarding and academically rigorous project.”
Our thanks to Rachel, Marta and Silvia for conducting this research, which utilised methods not previously used in the civic tech field. We hope that it will prove a useful foundation to our own further research, and that of others.
We’ve just published the WriteToThem responsiveness league table for 2013. Check your MP’s performance here – just enter your postcode.
League table? What’s that?
Our website WriteToThem.com allows anyone to send a message to their elected representatives.
If you’ve ever done this, you’ll know that two weeks later, we email you to ask whether or not your representative replied.
The information we obtain from this questionnaire is important to us: it helps us check that WriteToThem remains an effective way to contact politicians. But, when it’s analysed further, there are interesting results to be found.
WriteToThem launched in 2005. Until 2008, we published an annual ‘league table’, ranking MPs by responsiveness. We did this because we believe that it is a fundamental part of an MP’s duty to respond to their constituents’ messages; we wanted to recognise the best performers, and highlight the ones who were falling below expectations.
We haven’t run this data since 2008 – mainly because we’re a very busy organisation with a wide range of priorities.
But our users frequently ask for the latest stats, and to that end we’ve now run the 2013 data. Take a look at it here.
A big WriteToThem gold star to some MPs
The people of Romsey and Southampton North should rest easy. Their Conservative MP Caroline Nokes is on the case. Top of our league table, she replied to 96% of messages sent through WriteToThem.
Other good performers include Conservatives John Glen MP for Salisbury, and Justin Tomlinson representing North Swindon. Gloria De Piero, Labour MP for Ashfield, comes in at 4th position. Check your MP’s performance here.
And ‘could do better, see me’ to others
Mansfield residents may feel like nobody’s listening; their representative Alan Meale (Labour) comes bottom of the rankings, having replied to a sole message in 2013.
Other low responders were Khalid Mahmood (Labour), representing Birmingham Perry Barr; Kenneth Clarke (Conservative) for Rushcliffe; and Tom Blenkinsop (Labour) in Middlesbrough South and East Cleveland. Check your MP’s performance here.
Not just MPs
WriteToThem isn’t just for contacting your MP. You can also use it to write to Lords, councillors, MEPs and members of the assemblies of Wales, Scotland and Northern Ireland.
Running this data also allows us to make broad comparisons across all of these bodies – see our figures here.
The Welsh Assembly comes out looking fairly respectable, with a 70% response rate, while the House of Lords (who, it must be noted, do not have an obligation to respond to correspondence) slink in at 27%.
We’ve also sliced the data so you can see which political parties perform best and worst overall. Guess who comes top?
Data and methodology
- Our figures are based on our follow-up questionnaire, and of course, not all users respond to it. This data is based on 58,573 responses; you can see more about the data below.
- Letters sent via WriteToThem represent less than 1% of the entire parliamentary postbag, so this has to be taken as a sample rather than giving the full picture across the board.
- WriteToThem is not the only way that people can contact their representatives. For all we know, those poor performers may be responding perfectly adequately to messages sent by other channels – although we do make it as simple as we can for them to reply to WriteToThem users, and it’s our belief that the channel of communication should not make any difference.
We know, too, that some messages don’t require an answer. We would not expect to see a 100% response rate, and, by the way, we are considering altering our questionnaire so that it includes the option “I didn’t get a reply, but my message didn’t need one”.
- It’s also important to note that this league table is not a ‘laziness’ ranking. MPs do many other things besides reply to their constituents’ letters. Poor responders may be incredibly active in their constituency, or in Westminster debates. So it’s what it says it is – a responsiveness league table, no more, no less.
- WriteToThem sent 96,396 messages to MPs in the year 2013 and 103,965 to other elected representatives.
- 58,573 people answered our feedback survey about communicating with their MP.
The survey asked whether people had had a reply (not just an acknowledgement) from their representative.
People were surveyed initially after 2 weeks, and if they didn’t answer, were surveyed again after 3 weeks.
Because of this, and because of the way different people interpret the survey, you should interpret the figures with some caution.
We did not include any MP who received fewer than 20 messages in 2013, as the sample numbers are too small to be indicative. See the bottom of our league table for the MPs affected: here you may also see which MPs do not accept correspondence sent via WriteToThem.
Before preparing this table, we contacted the lowest performers to ensure that we had the right email addresses for them.
In the cases of Caroline Flint (9 out of 63 positive responses to our survey), Stephen Dorrell (18 out of 94) and Tom Watson (4 out of 42), we were informed that while the addresses were monitored, there were better ones to use – these are now in place on WriteToThem.
In the case of Alasdair McDonnell (10 out of 57), we were informed that we had the correct address. Jack Lopresti (4 out of 70) and Stephen Williams (53 out of 267) did not respond.Image credit: Barry (CC)
Are you part of a campaigning organisation? If you ever ask your supporters to write to politicians, you should know that WriteToThem can be integrated into your website simply, and for free.
Like all mySociety’s offerings, WriteToThem is really easy to use. All your supporters need do is input their postcode and compose their message, then we send it off to the correct representative.
From your side, there are no worries about data management or CRM integration – we take care of all that at our end.
Behind the scenes, we’ve included several safeguards that prevent abuse: for example, your supporters will only be able to contact their own MP, not bombard other representatives with messages they’re unable to act on.
We also check that messages have been safely accepted by the representatives’ servers, and we even follow up to ensure that your supporter received a response.
WriteToThem is free for you, and free for your supporters. It’s available to every sort of organisation, from any part of the political spectrum.
WriteToThem on your website
Full integration with your own website
You can include WriteToThem’s functionality onto your own site, and even template it to match your own styles so that it’s a seamless experience for your users. You will need just a little technical expertise: the instructions are here.
A simple link
If you don’t have any technical resource available to you, though, it’s still easy enough to harness the power of WriteToThem. The quickest and most straightforward way is, of course, to include a link to the WriteToThem homepage, from your own website or in your campaign emails.
A slightly more polished link
For a more sophisticated interface, take a look at this page, which has code that you can drop onto your site or newsletter. You can modify the code so that you only cover certain types of representative – for example, MPs, or MSPs.
If you want to get fancy, you can even pre-fill the name and address fields for your supporters.
Integrating with WordPress
There’s a very simple way to include WriteToThem on a WordPress site: through this plug-in. Installing it is just a matter of drag and drop.
Start by reading our guidelines of use.
We hope you’ll find WriteToThem to be a simple solution that really helps you rally your supporters to contact their representatives on the issues that matter. Please do drop us a line if you hit any problems, or would like to share your experience of using WriteToThem.
WriteToThem allows you to email the people who represent you – even if you don’t know who they are. Input your postcode, and you’ll see all your representatives, from local councillors, to your MP and MEPs. You can then choose who you want to write to, and send off your message.
Never done anything like this before? You’re not alone. In fact, we ask all our users whether this is the first time they have contacted a representative. The number who say ‘yes’ is consistenly over 50%.
Kate found WriteToThem in the same way that many others do: searches for phrases such as ‘contact my local MP’ bring a lot of users to the site.
I first came across WriteToThem a few years ago when looking for my local MP’s contact details. It was the first time I had contacted an MP, apart from when I wrote a letter to Parliament as part of a secondary school project.
I chose WriteToThem because it had a full list of representatives, as well as a letter template.
The first time I used the site, I got an almost immediate response from my local MP.
That’s great. Of course, every MP is different, and we can’t guarantee that they’ll respond – but it’s good to hear that yours was on the ball. So, what do you contact your representatives about?
I only write to an MP when I feel that public service providers have acted unprofessionally or not helped in any way.
I have written about more support being given to single working parents. I have written about traffic wardens handing out unjustified parking fines to cars with permits displayed, and I have also written about the lack of housing.
Has it been useful?
I have had responses to every letter, and I have also seen results: one of my letters about single working mothers was sent from my local MP to Iain Duncan Smith, and since April there has been more support around child-care.
WriteToThem is a direct and simple way to contact representatives. The site is easy to use, and every time I have used it I have had a response from the MP either by letter or email.
It’s a good way to get your opinions heard by politicians, and a good way to encourage positive change within local and national politics.
Thanks very much to Kate for telling us how she uses WriteToThem.
This post is part of a mini-series, in which we meet people who regularly use mySociety’s websites.
- See also: our posts on FixMyStreet user, Steve and WhatDoTheyKnow user, Jonathan.
- If you are a regular user of any of our sites, do drop us a line – we’d love to profile you too.
Thanks to everyone who came to the inaugural mySociety Hack Night – and thanks too to our hosts, the Open Data Institute for such a great space to work in.
Topics ranged from community-building in post-conflict societies, to mountain rescue in Wales, via an extended front-end for WriteToThem which would put campaigns in context. It really showed what a lot of exciting ideas there are, just waiting for someone to launch into them.
We’ll be running these nights every Wednesday: we’re currently booking for the following dates, 6:00 -9:00 pm.
- 24th July – Open Data Institute
- 31st July – Open Data Institute
- 7th August – Open Data Institute
- 14th August – Mozilla London
- 21st August – Mozilla London
- 28th August – Mozilla London
- 4th Setember – Mozilla London
Places are restricted, so drop us a line on firstname.lastname@example.org if you’d like to be sure of getting in. All you need is a little coding experience and a laptop.
We’d also like to start a conversation in the comments below, so that like-minded folk can think about hacking together. If you’re looking for people to help you with an idea, or if you see something you like the look of, leave a note below and try to synchronise which nights you’ll be attending.
Photo by Being Focal (CC)
Since its launch in 2005, WriteToThem has always covered all parts of the United Kingdom, and the Northern Ireland Assembly was the first body added to TheyWorkForYou after the UK Parliament, in late 2006. So whilst we certainly have not ignored Northern Ireland, it had always been an irritant of mine (and a cause of infrequent emails) that FixMyStreet only covered Great Britain.
This was due to the way it had originally been funded and set up, but those issues were in the past, due to a myriad of changes both internal and external, and it was now more a case of being able to find the resources to implement the necessary work. Late last year, mySociety worked with Channel 4 on the website for their series of programmes on The Great British Property Scandal. This used, in part, code similar to FixMyStreet to let people report empty homes, and it was required to work in all parts of the UK. So as part of that process, code was written or generalised that let aspects of FixMyStreet like the maps and place name lookup work for Northern Ireland locations.
It’s taken a few months since then to allocate the time, but we’ve now been able to take the code written back then, add various other bits, and incorporate it into FixMyStreet – which now covers the 26 councils of Northern Ireland, and the central Roads Service. Issues such as potholes, graffiti, and broken street lighting can be reported to Antrim or Newry and Mourne as easily as Aberdeen or Wyre Forest, and just as in the rest of the UK you can sign up for alerts based around your location or to your council.