There’s been a lot written recently about the cognitive surplus, a phrase coined by Clay Shirky to describe the amount of human energy that can be deployed to create things if only barriers are lowered and incentives sharpened.
mySociety has recently been fortunate enough to see a little of this phenomenon through the explosion of volunteering activity which grew up around our TheyWorkForYou video timestamping ‘game’. For those of you not familiar, we needed video clips of politician’s speaking matched with the text of their speeches, and in just a couple of months a gang of volunteers new and old have done almost all of the video in the archive. Other, much larger examples include reCAPTCHA and the ESP game.
Reflecting on this, my friend Tom Lynn suggested that there was a gap in the market for a service that would draw together different crowdsourcing games, ensure that their usability standards and social benefit were high, and which then syndicate them out in little widgets, recaptcha style, to anyone who wanted to include one on a web page.
This is where Mozilla and Ubuntu come in. Anyone who uses Firefox knows what the home page is like, essentially the Google homepage with some Firefox branding. Ubuntu’s default browser homepage, post patch upgrade especially, is similarly minimalist and focused on telling you what’s changed.
Therein lies the opportunity – using pieces of these default home pages (maintained by organisations that claim to have a social purpose, remember) for more good than simply repeatedly reminding users about the the brand of the product. Traditionally that would mean asking people to donate or become volunteers, but the new universe of ultra-easy crowdsourcing games are challenging that assumption.
Here’s a scenario. One time in ten when I load Firefox, the homepage contains a widget right under the search box that contains an almost entirely self explanatory task that contributed to the public good in some way. This could be spotting an object on a fragment of satellite photo after a disaster, typing in a word that’s difficult to OCR, timestamping a video clip, or adding tags to an image or a paragraph of text. The widgets would be syndicated from the central repository of Cognitive Surplus Foundation ‘games’, and would help groups like Mozilla and Ubuntu to show themselves to millions of tech-disinterested users to be the true 21st century social enterprises that they want to be.
We’re busy as bees, lots of things happening, increasingly many of which are commercial, and we can’t talk about until they’re released.
Commercial? But you’re a charity! Yes – but just as Oxfam have a trading subsidiary company which runs the second hand clothes shops, we have a trading subsidiary company that sells services relating to the websites that we make (structural details here).
Everything from other small charities to large media companies are buying our services – which range from customised versions of FixMyStreet, through to strategic consulatancy. If you’ve got something that you think we might be able to help with, email Hello@mysociety.org – easier to talk to than us geeks.
Meanwhile we’re cracking on with our free services for the public, which are increasingly funded by this commercial work.
TheyWorkForYou recently launched a Scottish version, thanks to volunteer Mark Longair, and Matthew. More goodies in store as the Free Our Bills campaign unfolds. We’ve started a sprint to get a photo for every MP’s page. If you work for or are an MP or have copyright of a photo of one that we’re missing, then email it to us.
WhatDoTheyKnow is getting lots of polishing – the new site design that Tommy has been working on is nearly ready. Today I just turned on lots of new email alerts and RSS feeds, so you can get emailed, for example, when a new request is filed to a particular public body, or when a request is successful.
Our super ace volunteers have been busy adding public authorties to the site, and we now have 1153 in total. We’re getting a steady trickle of good requests (pretty graph) coming in. Blogs such as Blind man’s buff and confirm or deny are sorting the wheat from the chaff. Do blog about and link to any interesting requests that you see!
Other things in the works are a much needed revamp of www.mysociety.org, some interesting things on GroupsNearYou, and no doubt squillions of other things. I’ll let Matthew post up anything I’ve missed 🙂