Campaigning organisation and lobbying group the RBWM Climate Emergency Coalition (CEC), located in the Royal Borough of Windsor and Maidenhead, have been putting the Council Climate Action Scorecards to really good use.

Overall, 14 separate groups make up the CEC, who convene with a shared interest in mitigating climate change and/or protecting and restoring nature. The coalition holds the borough council to account in its stated goal to achieve net zero by 2050 and keep within its carbon budget, and we were pleased to hear all about it from someone involved from the very beginning, Paul Hinton.

Getting things started

First, he told us how the group had come into being:

“In March 2019, a local resident organised a series of climate protests at the town hall in Maidenhead, in response to Greta Thunberg’s solo school strikes outside the Swedish parliament and the establishment of the Fridays for Future movement.

“I attended the first protest with a copy of the Green Party toolkit ‘in my back pocket’, and suggested to some of the others present that we organise a campaign asking the council to declare a climate emergency. That’s how the CEC came into being.

“The campaign was a success. The climate emergency was declared in June 2019, although with a target of net zero by 2050 rather than the 2030 that we had campaigned for, and the borough’s first environment and climate strategy was adopted in December 2020, to run for five years to the end of 2025.

“The council is now developing the second version of its environment and climate strategy, to run until the end of 2035. The CEC is working hard to ensure that the new version is as ambitious as possible.”

Around the same time, Climate Emergency UK was just starting up, initially with the aim of collecting together every UK council’s climate declarations (out of which came CAPE, a joint project from CE UK and mySociety) — so there was an obvious shared interest right away, as Paul explains:

“Members of the CEC attended the first Climate Emergency Conference in Lancaster in March 2019 when it was a grassroots initiative led by Councillor Kevin Frea. We kept informed about CE UK’s activities, and were very pleased to see the genesis of the 2021 Scorecards, even though we didn’t make as much use of them as we might have.”

A long term relationship

There is value in understanding that campaigning for climate action may mean a long-term relationship with your local council. That’s not only because your message might take time to be heard; the campaigners themselves may be learning skills and knowledge. Paul explained that CEC have seen both successes and challenges, due to a number of different factors:

“The Scorecards have become extremely useful as we have gained experience and a better understanding of how to use them. In 2023, we produced an analysis of the RBWM’s climate performance for the newly elected Liberal Democrat council, based on the second iteration of the Scorecards; but there seemed to be no appetite to revisit the 2020-2025 strategy and the resulting action plan, and sadly this had very little impact.

“In 2025 we produced another analysis and report, this time based on the 2021, 2023 and 2025 Scorecards. This report has been extremely impactful for two main reasons. First, the analysis was based on three separate Scorecards results, and a clear trend was emerging so our arguments were stronger. Secondly, we shared the analysis more widely so that the message was more difficult to ignore.

“The report was shared with key cabinet members including the leader and deputy leader of the council. It was also shared with the steering group of the Climate Partnership (CP), a joint council/community organisation set up by the council to further the council’s net zero and nature recovery ambitions in the community. The CP were going to be involved in developing the new environment and climate strategy 2026-2035, and following receipt of the report became fully aware of how the borough’s climate action performance measured up against similar local authorities and what level of ambition would be required to reach their net zero target.

The CEC have played a long game, through changes of leadership and council majorities, seeing changes along the way:

“There have been frustrations over the years with the apparent lack of urgency and recognition of the scale of interventions needed across all council departments, but we have been pleased to see the council’s sustainability team grow, and whilst we recognise the challenges they face in terms of budgets, limited national government support, and perceived lack of a strong public mandate for climate action, we strongly believe that the new strategy should allow for a more ambitious approach, championing action, and providing the borough with clear goals commensurate with addressing the climate crisis.

“The CEC has a greater voice now than perhaps at any time since 2019, and it has been invited to a number of discussions and meetings with the current administration who appear to be much more receptive to the CEC’s input; this includes an upcoming dedicated workshop with council officers to input into developing the strategy and action plans.”

Press coverage

Paul mentioned that part of the CEC’s outreach activities involved sharing the report with the Maidenhead Advertiser, resulting in the publication of an in-depth article. We were interested to hear more about this, and how useful the group had found it to get coverage in the local press.

Paul explained, “The council is developing the second version of its environment and climate strategy, to run until the end of 2035, and we knew that we had to garner wider public awareness and support if they were going to recognise the need to create an ambitious, measurable and impactful strategy which would result in significantly increasing the pace and scale of the actions taken.

“The Maidenhead Advertiser was one of our chosen routes as we made a conscious effort to share our report widely and strategically. We shared a copy with the Editor and chief reporter, and they then wrote the story with one round of consultation with us.”

We wondered whether the CEC would advise other groups across the UK to try for coverage in the local press as a good campaign strategy. Paul thinks so:

“We’ve had no shortage of letters and articles published in the Advertiser, but for some reason a news story seems to have much more impact. The press provides us with the opportunity to inform the public when the council is not meeting the targets it has set itself; even while we continue to work constructively together with councillors and officers.

“Coverage in the local press should always form part of a good campaign strategy, but is even more impactful if used as one of a number of options and routes for getting the message out. Some of the data in the Scorecards is quite technical, and so difficult for those less familiar with it to fully appreciate, so in future we’d also look at issuing a press release in addition to the report itself, covering the main points.”

Thanks to all the CEC’s activity, their report has been shared far and wide — but it had a secondary effect: the council also saw how useful the Scorecards could be in their own work. Paul says that the council have adopted them at community workshops to highlight priority areas for action.

We are glad to hear it — and grateful to the RBWM CEC’s great efforts in putting the Scorecards to good use. Thank you to Paul for sharing his experiences.

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Image: Tom Bastin (CC BY 2.0) via Wikimedia Commons