A key part of my job is to think about problems that exist in the UK, understand where technical approaches can make a difference, and help make pitches to funders who care about those problems (or who like technical solutions), that we’re a good place to spend their money.

A big part of that process is being turned down a lot! There are far more good ideas than there is funding. But as a result, a big chunk of my work is probably best described as “writing sci-fi for a small audience of grant managers”. I’d like to change that by talking a bit more publicly about the problems we think are important, and how we can make a difference in solving them.

In this case, we (working with brilliant partners in Democracy Club and The Politics Project) were putting together a bid for Google’s Impact Challenge around more resilient democracy. This was unusual in being a potentially large grant of €1 million, which both meant it was enough money to pick off a big problem and that there was a lot of competition. 340 organisations applied across Europe and there was only €15 million to go around. It was always unlikely we’d win – but I think the idea was good – so here’s more about that!

Improving civics understanding in the UK

The quick summary is that we were going to make better information about who is responsible for what in this country, and we were going to make sure it was available where it was needed.

If you think devolution is essential to the economic and democratic future of the UK, worried about youth engagement with democracy, or concerned about abuse in public life, a lack of civic knowledge is a common problem. We think it is possible with a relatively small amount of money to make a real impact on this problem.

A key benefit of devolution isn’t just making better decisions locally, but freeing up inherently limited capacity at the centre to deal with truly national issues. But the problem with spreading responsibility around multiple levels of democracy is that you make it harder for people to know the right place to go to when they need help. Part of MPs’ offices being overwhelmed is because they receive messages that need to be sent on to local government, and the Jo Cox Civility Commission highlighted that people being bounced around a system they don’t understand is a specific cause of frustration which results in abuse towards MPs and their staff.

This is a problem we can fix. We’re already one of the best approaches to this problem by accident — a big use of WriteToThem isn’t to write messages but just to find out who the local councillors are for your ward (see also Democracy Club’s Your Area tool) . We want to build a system that gets this information everywhere, and supports a much wider range of uses.

Our plan was a set of interconnected technical and educational approaches, working with partners Democracy Club (who are responsible for getting election information everywhere), and The Politics Project (a leading democratic education organisation).

Getting the data right, and getting it everywhere

At the foundation of this approach is better data. Democracy Club would build on their existing elections database to create a representatives database that could feed a “WhoDoesWhat” API.

We’d then use this centralised resource to improve information on our existing high traffic services. But that’s not how we solve the big problem. We need this information everywhere.

We don’t want WriteToThem to be how people get to the right place: we want every single MP’s website, local council, and news site to be able to say who is responsible for what based on where you live and how you get in contact. We’d do this following the Democracy Club model, of producing APIs and widgets that make it easy to put this information everywhere it’s needed.

(If you would be a potential user of this database – Democracy Club has a mailing list you can sign up to for more information if we can make progress on this in different ways.)

Get the right information to people who need it

There are lots of organisations working to get civics education where it’s most needed. We want to make every single one of them more effective, by creating tools that help make online and offline materials more responsive to local circumstances.

At the moment, if you’re The Politics Project, going into schools across the country, you need to adjust materials all the time. Does this area have a devolved parliament? Combined authority? Two tier council? When’s the next election; who’s currently running the council? Everything either needs hedging, or customisation.

One of the ways they customise their work is by using WriteToThem — but we can make something better! Our plan was to create a templating tool that builds on the WhoDoesWhat database to make it easy for educators and civics organisations to make materials that are instantly customisable — saving time and making materials more relevant to the communities they’re working with.

We were going to work with a range of organisations to design and test this tool and move huge amounts of existing materials across to this approach — creating a fantastic “last mile” tool for civics education.

Improved systematic information and signals

Once we’ve made WriteToThem less useful by scaling up a key feature, we’re going to reinvent it.

People should use WriteToThem not because it’s the best way of finding out who your MP or councillor is, but because everyone agrees communication using it is better than just sending emails (to the right person, clear, non-abusive). We want to have a big think about how we can best adapt WriteToThem to the problems of today.

We also have a unique position sitting between many people writing and many representatives receiving. We want to make more use of this: we want to understand more about the content of messages, where they’re coming from, and where they’re going, creating a ‘Zeitgeist’ view on constituent communication (without processing the text of messages).

This helps create more visibility of issues over multiple representatives (and different layers of government), but also helps highlight where the mailbag is systematically missing areas and groups. We know MPs use mailbag as a metric of constituency opinion — but also that they probably shouldn’t. We want to create tools that help understand distributions in the messages coming in, and create more interest in other ways of gauging constituency opinions.

Please give us £1,000,000

Google said no — but if you happen to have a lot of money and think any or all of this sounds like a good idea, please get in touch! (Always happy to share the longer concept note).

If you have less than this (say £10), this is also useful and helps keep the idea factory churning!

If you support our work and want to set up a regular payment, in the long run this helps make us more independent of big funders, and more able to make steady progress. Every little helps.