Last year, we blogged about the work we did for Médecins Sans Frontiers, suggesting improvements for their Patents Oppositions Database.
Need a quick recap? Two things you should know:
- When medicines are re-patented, it prevents the development of generic versions. One company retains the monopoly, and costs remain high, where otherwise the generics would have provided a cheaper option.
- Médecins Sans Frontiers support those who challenge patents in court by providing resources, such as arguments which have previously succeeded in similar cases, via their Patents Oppositions Database site.
As we explained in our last post, it was clear to MSF that while the idea of the Patents Opposition Database was sound, it relied on active take-up from community members — members who were often too busy to engage in a site that was anything less than simple and inviting.
That’s when they came to us, first for consultation, and then to put our suggestions into action. It’s exactly the sort of work we enjoy: it potentially changes lives, and it involves using good design and coding to do so.
Getting to the bottom of things
MSF had a good idea of why their site wasn’t enjoying the kind of take-up they’d hoped for, and in that initial phase we were able to confirm this through research.
As we talked directly to a number of the site’s users, and gave the site a rigorous analysis ourselves, we found some recurring frustrations:
- It was difficult to find content
- While there was patent information from a variety of sources, linking it together was a chore
- People weren’t contributing to the site because it took too long to do so
- There was no feeling of community, so users didn’t feel a strong compulsion to help one another
And that pretty much brings you up to speed with where we were last time we blogged this project. Since then, we’ve been beavering away on making improvements.
How do you encourage community?
People tend to look at community as a nebulous concept: all the more so with online communities, where success is often seen as a coincidental factor rather than one that you can foster.
But for this project, it was clear what to do. And the site has the odds stacked in its favour: visitors have a very strong motivation to contribute, so we just needed to make that as simple as possible.
We worked on two broad areas: the site’s design, and some new core functionality.
New design that removes barriers
- The first thing to do was to ensure the site met modern standards, breaking down any impediments to participation. It’s now responsive (ie it displays well on any size of screen), clear, and accessible.
- Then we made sure that, when visiting the homepage, it was obvious what to do next. This was achieved with a prominent search function, and some clearly signposted ‘next steps’.
- We wanted to reward people and organisations for playing an active part, so we created profile pages which highlight their activity.
- Documents are the mainstay of the site, so they’re now highlighted as the main resource on any pages where they’re relevant. We also tidied up the way they were being stored, so they’re consistent across the board.
- We tackled that user frustration and made sure that patent data from sources such as WIPO and EPO were cross-referenced and brought together.
New functionality that fosters participation
- Users can now view and mark up documents right on the site, and then share what they’ve discovered with other users, thanks to the ‘add an annotation’ function.
- We created an email alerts service, drawing on our experience running TheyWorkForYou, which sends out thousands of alerts to people tracking topics in Parliament. This kind of alerting system is great for bringing people back to the site at their own convenience. So now, when there’s a new case concerning a specific drug, anyone with an interest in that drug will receive an email. If someone leaves a note on one of your annotations, you’ll know about it too.
- Search is absolutely crucial to the site, so we implemented a powerful new search facility which can look through not just the site’s own pages, but the documents it hosts, too. We added filtering tools to give the user more control over what they see.
- Advanced users can also obtain search results in a standardised csv format for download, so they can be used for their own reporting, or even as a data source for other sites.
- We created a new ‘call for help’ service, so users can ask the community to contribute to a patent opposition. These become touchpoints across the site, where users are urged to help if they can.
Our improvements were presented at the AIPPI (International Association for the Protection of Intellectual Property) World Congress, and the new site is now live at www.patentoppositions.org.
Of course, we’ll be keeping an eye on its performance, and until April we’ll be refining and tweaking until we know that the much-needed community is up and running happily.