It’s always good to know a tool we’ve built is useful, and that certainly seems to be the case with the Car Comparison Calculator we built for the Money Advice Service.
Forecasts on user numbers for a completely new offering are, let’s be honest, always going to be based on loose estimates at best. During development, we were both working to the basic figure of 160,000 users a year. Well, pop open the champagne and rip off those L-plates, because in just ten weeks since launch, more than 180,000 people have already checked the running costs of the car they’re thinking of buying.
Almost as pleasing is the news that almost all users see the process through to the end. That might sound like a given, but in all web transactions you can expect to see some ‘drop-off’ as users abandon their path.
So, all in all, a great start for the Car Comparison Calculator. Try it out for yourself here.
And if you’d like mySociety to build something digital for you, start here.
Image: Autohistorian (CC)