We won’t insist on being addressed this way, but you can now append ‘BAFTA and Emmy nominated’ to our name. We were very chuffed to be nominated for two television awards in the last month: the BAFTA for Digital Creativity in Television Craft, and the Emmy for best Digital Non-fiction Programme.
‘TV?’, you might be thinking, ‘I thought mySociety were all about digital stuff.’ Well, increasingly, of course, the lines are blurred. Television programmes come bundled with their own website, Twitter hashtag, or app. These days, TV is less about being a passive viewer, more about becoming part of an active, engaged conversation online.
Last year, we worked with Channel 4 and TV production company Tiger Aspect to create the app and the website tools that accompanied their programme about empty houses – The Great British Property Scandal. A repurposing of the software that underlies FixMyStreet, the app enabled viewers to report empty homes; the site petition amassed 119k signatures – so the audience certainly got involved.
We were, of course, delighted to have been recognised, along with C4 and Tiger Aspect. In the end, we didn’t need the space we’d hastily cleared on the mySociety mantelpiece, but as the BAFTA went to the incomparable Paralympics, we really can’t begrudge it.
And of course, if you’re a TV company looking for help with your digital tie-ins, we’re happy to help.