Describe your idea:

A clubcard for a community that uses networking to leverage value between customers and organisations. Rewards are used to motivate good behaviour. People volunteer their personal info onto a platform. Organisations can only use this “people platform” if they can demonstrate that they make people healthier wealthier or happier.

Hper-local website would be the town portal and rewards delivered through smartcards, before migrating onto the mobile. Platform owned by the community.

Do this get rewarded. Dont do this, don’t get a reward.

One to one rewards, and no marketing waste.

What problem does it solve?:

Local economics.
Inefficient tax system.
Community champion.
Shotgun marketing approach.

Type of idea: A brand new project