Describe your idea:

People are less inclined to report problems, particularly littering, on main, as opposed to residential, roads and they go unreported.

My idea is that each stretch of main road be adopted by a volunteer typically a commuter who drives past each day.

He or she would report problems via a FixMyStreet type site which is then relayed to the appropriate organisation responsible for keeping the road clean. This may be a local authority, the Highways Agency or Transport For London.

What problem does it solve?:

Hopefully this would keep the responsible bodies on their toes and the standard of cleanliness of our main roads should start to approach those in France and Germany.

Type of idea: A brand new project