mySociety is an organisation with twin missions of equal importance:
1) To build internet projects which offer strong civic and social benefits to a large number of people in the UK, whilst operating at very low cost per person served.
2) To use these sites as demonstrations for the public and charitable sectors about how to build internet projects which are both good quality and good value.
Geographic Scope:
mySociety primarily builds websites which are global or transnational (ie European) when they can be, or are specific to the UK when only one country can be served. In situations where people in other countries want country-specific sites, we help and assist them, but don't as a rule build purely foreign ourselves.
We also have a number of secondary goals:
1) We build services to generate civic value that uses the internet as a native medium.
2) We aim to become self-sustaining.
3) We aim to set ourselves goals and targets and measure ourselves against them e.g. to reach x % of the population.
4) We specialise in doing things that other people don't do: we'll only compete with things so inferior that they're essentially different things.
5) We aim to learn from and work with others.
6) To get bigger, and become easier for new people to join.
7) To be excellent.
8) To facilitate collaboration between people for any civic or democratic ends.
9) To increase the scrutiny of public life.
10) To exploit other people's power to achieve our goals.
11) To facilitate the creation of new groups and organisations.
12) To have measurable outcomes.
13) To to produce sites/services with a low cost per outcome.
14) To be able to identify good and bad ideas for and executions of websites.
15) To improve the functioning of and people's engagement in our democracy.
16) To push the limits of outdated rules and laws that stand in the way of the above in an attempt to get them changed.