Mapumental can turn vast datasets into visual tools that everyone understands. Faced with highly complex, yet crucial data from the Fire Protection Association, we had a chance to really put our technology through its paces.
Just how quickly could fire engines reach a given postcode in case of a fire? It’s a question that’s pivotal to decisions made by both the emergency services and the insurance industry.
But previously, it has been a challenge to present the data simply, because it involves so many variables.
Every region has its own factors, each of which will impact on fire engine response time. The number of vehicles at each station, the hours during which the station is manned, and the response policy of each individual fire authority will all play a part – and that’s before you even consider how geography might affect things.
Dr. Jim Glockling is Technical Director at the Fire Protection Association and Head of the Risk Insight, Strategy and Control Authority (RISCAuthority), an organisation for the advancement of risk management within the fire and security sectors. Jim approached mySociety with this question: how could we map this crucial, yet complicated data in a way that could be understood by RISCAuthority members at a glance?
It was clearly a job for Mapumental. Our transit-time mapping software was originally built to visualise public transport journey times, but its beauty is that ‘layers’ of data can be swapped out, allowing it to be used for all kinds of purposes.
Read more about mySociety’s data visualisation services here.
Assessing a property or postcode
And here’s the result of our pilot project. The maps on the right answer the following questions (click each image to see it at full size):
How quickly could 4 fire engines get to AL10 0XR ?
How does that change if the severity of the fire just requires one fire engine?
A user inputs a postcode, and can assess exactly how quickly a fire could be tackled in that area. The different levels of severity are measured by how many response vehicles are required, and changes in this number are immediately reflected on the map.
Assessing the general area

Which areas can four fire engines get to within 9 minutes 30 seconds at midday on a Saturday?
It’s also possible to assess the region’s overall response capability, without inputting a postcode. The user sets severity levels (number of fire engines, or High Volume Pumping or Aerial Appliance (ladder) is needed), the time and day of the week.

Where can an aerial appliance get to within 15 minutes at 2am on a weekday?
The FPA tool immediately highlights the areas that are accessible within the chosen parameters, drawing on the underlying data of journey times and information such as vehicle numbers and hours of operation for each individual fire station in the region.
Simplicity itself
With RISCAuthority, we tested the concept using data from one fire authority – Hertfordshire. mySociety’s task was to create a usable, elegant web interface that was as simple as possible to use, while still giving insurers the key data they needed.
The project called on everything we knew about clean design, usability and data structures. A key part of what makes Mapumental’s data visualisation so intuitive are its sliders: this enables the user to quickly explore variables on a map.
A tool with purpose
Dr Glockling explains: “Whilst not necessarily used as a component of insurance pricing, this information helps insurers administer risk control and fire protection advice to their customers in the context of what the Fire and Rescue Services will be able to achieve on their behalf.”
The response time is just one factor that insurance surveyors will take into account when they are assessing a building. “Where response and arrival times are not coherent with protecting the viability of the business in the event of fire, additional forms of in-built protection and control might be recommended, such as the installation of sprinkler systems.”
“In the longer term it is hoped such information will impact beneficially on the annual cost of fire in the UK.”
Results
The pilot tool was well received by the FPA community, and the plan is now to work with RISCAuthority to roll it out to more fire authorities shortly, and then nationwide.
Dr Glockling explains the pilot study helped them to understand two factors:
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Would they get buy-in from both insurers and Fire and Rescue services on the viability and usefulness of the project?
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Was it possible to present such a massive amount of data in a format that was readily palatable to the intended audience?
He says, “Mapumental’s team displayed an immediate understanding of our requirement. Delivery was to time and the result has perfectly satisfied the de-risking ambition. The working relationships were very good throughout and we intend now to extend the pilot to full UK rollout.”
During this phase, we will be inputting still more detail to the data, including information on the types of fire engine available to each region, and the plotting of fire stations on the map.
The tool will be a valuable resource for the FPA and the insurance industry, and we really look forward to the roll-out later this year.
Mapumental specialises in visualising complex geographic data sets on intuitive, easy to use map tools. If you have a data visualisation project that will benefit from Mapumental, just get in touch. Or read more about mySociety’s data visualisation services here.
Photo by William Murphy (CC)

I am Duncan Parkes, a developer for mySociety, a non-profit full of web geeks. One of the things we try to do well here is to take complicated data and turn it into really usable tools – tools which are attractive to people who aren’t web (or data) geeks.
For some considerable time I’ve been working on Mapumental – a project that is about turning public transport timetable data into pretty, interactive maps featuring isochrones, shapes that show people where they can live if they want to have a commute of a particular time. You can play with the new version we just launched here. That particular map shows the commuting options to where the Queen lives. Slide the slider for full effect.
There are a couple of hard problems that need solving if you want to build a service with an interactive journey times overlay like this. You need to be able to calculate a *huge* number of journeys extremely quickly, and you need to be able to make custom map layers so that it all looks nice. But what I think might be most interesting for you is the way in which the contours get rendered on top of the maps.
It all started about three years ago, when the first version of the app – co-developed with the geniuses at Stamen – used Flash/Flex to draw contours on the maps, and to let people play with them. You can still play with a couple of versions of that technology from way back in 2007, that is, unless you’re using an iPad or iPhone, which of course don’t do Flash.
Colour Cycling
What was going on inside this Flash app was as follows. We needed to show the user any one of hundreds of different combinations of journey times (5 minutes, 12 minutes, 56 minutes, etc) depending on where they set the slider. Sending each one from the server as a tiled map overlay would be dead slow. Even Google – who have chosen to send new tiles each time – end up with a service which is surprisingly slow (try choosing a different time on this map).
With some help from Stamen, we decided that the way of making it possible to show many different contours very quickly was send the client just one set of tiles, where each tile contained all the data for a variety of journey times. What does that mean? Simple: each colour in the tile represented a different number of minutes travelling on the map. So a batch of pixels that are colour X, all show places that are 15 minutes from the centre of the map.
So, in this old Flash system, when you slide the slider along, the Flash app makes some of the coloured pixels opaque, and the others transparent. It was, in short, a form of colour cycling, familiar to lovers of 8 and 16 bit computer games.
However, from about 2010 onwards, the march of iOS spelt the end of Flash. And that meant that we couldn’t launch a shiny new site based on this technology, as lovely as it was. We had to work out some approach that would use modern web standards instead.
The Death of Flash Makes Life Difficult – for a while
How do we replicate the experience of dragging a slider and seeing the map change like in the original Mapumental demo, but without Flash? One of the things that made the original Mapumental nice to use was how smooth the image changes were when you dragged the slider. Speed really matters to create that sort of organic effect that makes the demo so mesmerising.
So as we started to tackle the question “How do we make this work in a post-Flash world?”. And the first thought was “Let’s do away with those map tiles, filled with all that journey time data!”. After all – why send any tiles to a modern browser, if it can just render nice shapes on the fly?
So we had a go. Several goes. At first we tried rendering SVG circles around each public transport stop – but that was too slow, particularly when zoomed out. Then we tried rendering circles in Canvas, and whilst that was OK in sparsely populated places it sucked in the cities, where people would actually want to use it.
Eventually, we decided that as wonderful and powerful as modern web rendering techniques are, if you exclude WebGL (on the grounds that so few people have it still), all the current techniques result in pages that just hammer your browser, whilst producing an experience which isn’t up to our previous Flash-based standards. To see this in action, see the wonderful Mapnificent site, developed by the super talented Stefan Wehrmeyer. He’s a great guy and a friend of mySociety, but the Javascript circle rendering just grinds, and that’s with far, far fewer data points than we have in our system. (Sorry for potentially crashing your browser there. This is in the interest of Science.)
Back to Colour Cycling – Using Web Standards
So, we thought, why not look again at colour cycling the pixels within pre-rendered map tiles? After all, there are some examples out there, like this waterfall, all in Javascript.
So, I had a bit of a look at the waterfall. It seems to work by holding in memory a structure which has all the pixels which change and all the colours they should change to and when. This works beautifully for the waterfall picture, but only a limited number of the pixels in that image actually change colour, and the image is quite small. For a full screen web browser with a big map in, this didn’t seem promising, although I’d love to see someone try.
Then I thought: browsers have always been very good at displaying images quickly – that’s sort of vital. Perhaps we could get our tile generating server to output PNG images where, as before, the colours represent travel times, but using a palette. Then by putting this in a canvas layer in the JavaScript mapping framework Leaflet, and by changing the palette of the images on the canvas as the slider is dragged, we could get our animation.
Unfortunately, there is no way to change the palette of an image that you’ve put on the canvas. In fact, there’s no way to change the palette of an HTML img element: all you can do is assign it a new src attribute.
But this gets back to the original problem – we don’t want to download new mapping for every different position on the time slider. We definitely can’t afford to have the client downloading a new image source for every tile whenever the slider is moved, so we had to find a way to make that src at the client end and get that into the src attribute.
The Breakthrough – Data URIs and Base64 encoding
So we started trying data URIs. For those of you not familiar, these allow you to put a whole object into your HTML or CSS, encoded in Base64. They’re commonly used to prevent pages having to make extra downloads for things like tiny icons.
So I thought, “Here’s a way we can set an image src in JavaScript to something we’ve calculated, rather than something we’ve downloaded.” And this turned out to be the key insight that allows for the relatively smooth, attractive overlays you see in Mapumental today.
My new plan was that the client, having downloaded each palette-based image, would make a Base64 encoded version of it, which it could then use to build a version with the right palette and assign this as a data URI of the tile.
However Base64 encoding all these images in the JavaScript seemed like unnecessary processing to do there, so the final evolution of this technique was to do the Base64 encoding at the tile server end, and while we’re at it, not to bother sending over the parts of the image that we always replace at the client end.
So in summary, what we built does this:
- The server calculates the journey times and renders them to palette-based tiles.
- It sends these to the client, encoded in Base64, and with the initial bits up to the palette and transparency chunks removed.
- At the client end, we have a pre-prepared array of 255 ‘starts’ of PNGs that we combine with the later parts of the ’tiles’ from the tile server to make data URIs.
- When you drag the slider it combines the appropriate ‘start’ of a PNG with the bulk of the tile that has been downloaded from the server, and assigns that to the src attribute of the tile.
And that’s how the nice overlays on Mapumental work. But as so often in coding, the really interesting devil is in the detail – read on if you’re interested.
Diving into Base64 and the PNG file format – The Gnarly Bits
So – why are there 255 of these ‘starts’ of these PNGs, and what do I mean by a ‘start’ anyway?
PNG files are divided up into an 8 byte signature (the same for every PNG file) and a number of chunks, where each chunk consists of 4 bytes to tell you its length, 4 bytes of its name, some data, and 4 bytes of cyclic redundancy check. In this case, what I call a ‘start’ of a PNG is the 8 byte signature, the 25 byte of the IHDR chunk, and the PLTE (palette) and tRNS (transparency) chunks. The PLTE chunk has 12 bytes of overhead and 3 bytes per colour, and the tRNS chunk has 12 bytes of overhead and 1 byte per colour.
Base64 encoding is a way of representing binary data in text so that it can be used in places where you would normally expect text – like URIs. Without going into too much detail, it turns groups of 3 bytes of binary gumpf into 4 bytes of normal ASCII text without control characters in it, which can then be put into a URI.
Why do we have 255 colours, rather than the maximum 256 which are available in a palette? Because we need the break between the end of the tRNS chunk and the start of the IDAT chunk in the PNG file to align with a break between groups of three bytes in the Base64 encoded image. We need the length of these starts to be a multiple of 3 bytes in the original PNG format, which translates into a multiple of 4 bytes in the Base64 encoded version, so we can cut and shut the images without corruption.
Which just goes to show that even though web GIS technologies may feel like they are approaching a zenith of high level abstraction, there’s still some really gnarly work to be done to get the best out of current browsers.

If you’ve been following mySociety for a while, you’ll know that we have been interested in making maps that show commuting times for several years.
However, we’ve never made public a simple, free, useful version of our slidy-swooshy Mapumental journey times technology. Until today.
Today we pull the wraps off Mapumental Property , a house-hunting service covering England, Scotland and Wales, designed to help you work out where you might live if you want a public transport commute of a particular maximum duration. Have a go, and we guarantee you’ll find it an oddly compelling experience.
We think it’s a genuinely useful tool – especially since unlike some of the other players in this space, we’ve got all the different kinds of public transport, right across the whole of Great Britain. We hope that some of you will find it helpful when deciding where to live.
However, this launch doesn’t mean mySociety is bent on taking over the property websites sector. Mapumental Property isn’t a challenger to the likes of Rightmove, it’s a calling card – an advertisement for our skills – which we hope will help mySociety to attract people and organisations who want beautiful, useful web tools built for them.
In particular we’d like people interested in Mapumental to note that:
- We like to build attractive, usable web tools for clients of all kinds.
- We know how to use complex data to make simple, lovely things.
- We can do some mapping technology that others haven’t worked out yet.
If any of that is of interest, please get in touch, or read about our software development and consulting services.
I’d like to thank quite a few people for helping with this launch. Duncan Parkes was the lead developer, Matthew Somerville ably assisted. Jedidiah Broadbent did the design. The idea originally came from the late Chris Lightfoot, and me, Tom Steinberg. Francis Irving built the first version, and Stamen came up with the awesome idea of using sliders in the first place (and built some early tech). Kristina Glushkova worked on business development, and Zoopla’s API provides the property data. I’m also grateful to Ed Parsons of Google for very kindly giving us a hat tip when they built some technology that was inspired by Mapumental. Thanks to everyone – this has been a long time coming.
We’ll follow up soon with a post about the technology – and in particular how we got away from using Flash. It has been an interesting journey.

It’s high time we updated you on Mapumental, our journey-time mapping project. For those who may not remember, Mapumental is based on a simple idea: to visualise transit times, by public transport, from or to any postcode in Great Britain.
It all began in 2006, when the Department for Transport approached us to see what we might do with public transport data; in 2009 we won an investment loan from Channel 4 and Screen West Midlands which enabled us to build a beta tool – you might have played with it. If not, go on, have a go. It’s fun!
It’s been quite a long journey to where we are today. Unlike many mySociety projects, funding for Mapumental’s development came from a commercial investment loan, with a condition that we set it up as a business. For that reason, it’s not enough that it’s beautiful and useful – we need to find ways for it to be profitable, too. All revenues are set to come back to fund our not-for-profit activities.
We could tell from very early on in the project that Mapumental would be a sought-after tool for all sorts of purposes, from business to personal use. For example, you can see commute times at a glance, so it’s great for house-hunters and job-seekers. Consequently, it’s also great for the property and recruitment industries.
“Your maps look amazing, such a great way of representing what could be really boring data, but isn’t.” – A jobseeker
We can see loads of other possibilities too – like urban planning. This sort of analysis would have been far more expensive in the past; with Mapumental, planners can see at a glance how accessible a new development would be by public transport. Its potential uses are wide-ranging, answering questions for businesses, organisations, charities, and public facilities – especially those wanting to maximise accessibility or encourage use of greener transport options.
“The maps are a fantastic, a great tool and should be used for every planning application. I will be using Mapumental for all of our projects!” – Lee Taylor, Veridis Design
We’ve recently refined a product that’s pared down from the dynamic maps you may remember from that beta tool: static maps. These are simple, non-interactive maps which show transit time in bands. They’re flexible in that they can be generated for any postcode, with any maximum travel time, and depict travel at any given time of day.
We can provide a one-off map for personal use, or batches of many thousands of maps – as we have done for estate agents Foxtons, who now have a Mapumental map on every property listing.
As we generate more and more maps for different uses, showing different parts of the country, we’re really enjoying digging out all sorts of surprising facts – like how it’s quicker to travel from Watford to Westminster than it is from some parts of Harringay. Or how Cardiff University students might sensibly live at all points east as far as Newport, but will be stymied for transport in the west if they live anywhere other than Barry or Bridgend.
In fact, our very favourite use so far has come from an individual who centred his map around his home postcode. He tells us he has printed it off and put it up by the front door, so that on his way out of the house, he can find a new and surprising destination for day-trips.

Find out more on the Mapumental website – and please do spread the word among friends and colleagues who might benefit from a Mapumental map.
Matthew’s just updated ScenicOrNot, the little game that we built to provide a ‘Scenicness’ dataset for Mapumental, to include a data dump of the raw data. The dump will update automatically on a weekly basis, but currently it contains averaged scores for 181,188 1*1km grid squares, representing 83% of the Geograph dataset we were using, or 74% of all the grid squares in Great Britain. It is, in other words, really pretty good, and, I think, unprecedented in coverage as a piece of crowd sourced geodata about a whole country.
It’s available under the Creative Commons Attribution Noncommercial 3 Licence, and we greatly look forward to seeing what people do with it.

- Stamen: Talented AND gorgeous
mySociety would never have been able to make Mapumental in the way we did if it wasn’t for the help of San Franciso-based geovisualisation gurus Stamen. They came up with the brilliant idea of sliders instead of static contours lines, they built the flash front end, and, crucially, they helped make sure all the contours had just the right degree of splodginess for a satisfyingly splodgy user experience.
Big thanks, therefore go to Michal Migurski, Shawn Allan, Tom Carden and the rest of the Stamen team who helped us get this far – we look forward to working much more with them in the future.
We’ve been hinting for a while about a secret project that we’re working on, and today I’m pleased to be able to take the wraps off Mapumental. It’s currently in Private Beta but invites are starting to flow out.
Built with support from Channel 4′s 4IP programme, Mapumental is the culmination of an ambition mySociety has had for some time – to take the nation’s bus, train, tram, tube and boat timetables and turn them into a service that does vastly more than imagined by traditional journey planners.
In its first iteration it’s specially tuned to help you work out where else you might live if you want an easy commute to work.
Francis Irving, the genius who made it all work, will post on the immense technical challenge overcome, soon. My thanks go massively to him; to Stamen, for their lovely UI, and to Matthew, for being brilliant as always.
Words don’t really do Mapumental justice, so please just watch the video
Update: Now available here in HD too
Also new: We’ve just set up a TheyWorkForYou Patrons pledge to help support the growth and improvement of that site. I can neither confirm nor deny that pledgees might get invites more quickly than otherwise
Our newly released travel time maps are currently shooting round the internet. It was great fun making them, and you might like to have a go too – there are plenty of public datasets you could overlay on the same base maps, using the same flash app (source code). There are a few notes about how we made them on the page itself, and the associated real time page. For a far more interesting view of the development process, read Tom Carden from Stamen’s account.
The most interesting blog post I’ve seen to come from this is Whitehall staff have no life by Simon Dickson, who was inspired by the maps to think about the destruction of social capital caused by commuting. “Whitehall staff on all but the highest salaries can’t expect to live anywhere near their work, and hence can’t expect to have any kind of a social (capital) life.”