The latest “Giving Carnival” question is being organized this month by Peter Deitz, the brains behind Social Actions.

Peter’s question: “Is person-to-person fundraising dead, or just getting started?�?”

I’ll give my brief answer. Person-to-person fundraising is either dead or slowly dying, but that could be good news. Let me explain.

We’ve all probably had some experience with person-to-person fundraising — me, I sold Girl Scout Cookies. Now, I wasn’t selling Girl Scout cookies because I deeply cared about raising money for the organization or because I was interested in sharing the story of the Girl Scouts with those whose doorbells I rang. I was in it for the badges and stuffed unicorns that I could win by selling the most boxes of cookies. Person-to-person fundraising has reached a point, I think, at which there is such commodification of an organization’s story that there is little meaning left in the actual transaction…just stuffed unicorns.

Person-to-person action, however, is a different story — and I think that’s where there is tremendous potential. Take, for instance, what’s happening on PledgeBank. Individuals create a pledge to do “something,” but must make asks of their social network (friends, family, co-workers, etc.) in order to make that “something” happen. Rather than operating via a “transactional” outlook, it’s actually necessary to tell the story of why this “something” is important. There are few drive-by fundraisers on the site — you have to interact with folks and let them know why they should sign up to this social contract with you in order to meet your pledge’s target number of signers.

Similarly, I recently chatted with David Stoker, who’s working with Ashoka’s Citizen Base Initiative. They’re addressing the problem of superficial interactions by encouraging organizations to rally a fan base of individuals who support them…much like a sports team. The analogy is lost when you start imagining people painting their faces on behalf of the Red Cross, but the idea of organizations looking to their network for more than just a donation is certainly compelling.

Don’t get me wrong — I still buy and love Girl Scout cookies. But if I had to place bets on where the future of online organizing lies, it’s on peer-to-peer action that requires interaction, that illuminates an individual’s values, and that is part of a meaningful narrative arc. Thin Mint, anyone?

We’re going to be adding lots of features and major design improvements to our Freedom of Information site WhatDoTheyKnow.com in the next few weeks. One thing we want to add is little explanatory videos helping describe how to make the best request possible.

Today we’re launching the hastily named WhatDoTheyKnow Video Challenge. We want you to make short videos (max 2 mins) in which you explain in a clear and friendly way how to file successful FOI requests. We’re not expecting Hollywood production values, just a friendly face and a good explanation would do fine. If you can do funny, splendid.

Instructions:
1. Record your vid
2. Upload to your video hosting venue of choice
3. Post the link as a comment to this post

We’ll send out a coveted mySociety hoodie to anyone who makes anything we’d seriously consider using (unless bazillions of people enter, of course - do you want to bankrupt us?). We don’t sell our coveted mySociety hoodies, they’re only for people who’ve done something useful for mySociety so they’ll mark you out as a pillar of the community the first time you walk down the street.

New statistics, made by Francis, for your interest and elucidation. They’ll make their way onto TheyWorkForYou shortly.

I’ve had the good fortune to talk with a few folks over the past several days who have echoed many of the things that we’ve been learning at PledgeBank over the past several months and years, and I thought I’d share…

First, I chatted yesterday with Jason Dick, who blogs at A Small Change. The blog focuses on nonprofit fundraising, and in our conversation we chatted about the tendency of nonprofits to be more than a bit behind the curve when it comes to adoption of new ideas/technologies…but that’s old news. We also chatted about the organizations that have decided to take a bit of a chance on online fundraising, and that have done some incredible things. We’ve seen the same thing happen at PledgeBank — a small organization (or a not-yet-formed organization) trusts its supporters enough to put some modicum of responsibility in their hands, and gets a tremendous response.

I also chatted yesterday with Peter Dietz of Social Actions and the impressive lot behind the Social Actions Mashup (selected as a finalist in the NetSquared competition, btw). There was great conversation about the value in aggregating information, what the nonprofit sector can gain from the syndication of social actions, and how we can all work together to create more ways for more people to do more good. Really.

Finally, I had the pleasure of reconnecting with an old friend, Susannah Cowden, who is now working with Be the Change. As an organization that’s still forming and growing, there’s significant pressure to both be different and be innovative — I hear the same struggle from a lot of organizations in the U.S. While there are many folks who have every intention of trusting their supporters to act on their behalf and equipping them with the tools to do so, there are very few who actually do it.

I wanted to capture these conversations because these themes are not at all unique. We all know that nonprofits move slowly when it comes to technology. We all know that those willing to take a chance are, more often than not, rewarded. And we all know that there’s a delicate balance between controlling your organization’s message (especially if your tax status is 501(c)3 in the U.S.) and empowering your organization’s members.

What I think these conversations illuminated for me is the need for someone to cut through all of these lessons and to find ways to make real stuff happen, with real impact. That’s what mySociety is about: giving people “simple, tangible benefits in the civic and community aspects of their lives.” And (I hope) that’s what PledgeBank enables. Holler (heather at pledgebank dot com) if you’re interested in working together to create a larger platform for collective community action.

mySociety has never run a campaign before today. And we’re not sure anyone’s ever run a campaign featuring a charismatic duck-billed platypus escaping from under the closing jaws of a Parliamentary portcullis.

Update 15.34 25/03/2008
Conservative Party leader David Cameron has just endorsed the campaign in this video.

Update 17.14 25/03/2008
Now kind words from techy Lib Dem MP Lynne Featherstone.

Update 11.38 1/04/2008
We’ve just recieved this fantastic endorsement from Nick Clegg, leader of the Liberal Democrats:

“Parliament belongs to the people. It’s time to open it up so people can find out what’s going on. mySociety has done a brilliant job in recent years in doing that - and it’s time to take this project to the next level and get information about the laws Parliament passes into the public domain.

“It takes a new MP months to figure out how the tortuous bills procedures work - so how we expect the voters to know what’s going on, I have no idea. The changes MySociety are calling for are vital so that every MP is fully accountable for the decisions they take on behalf of their constituents.

“I fully support the Free our Bills campaign, and will do all I can in Parliament to win this battle.”

Thanks Nick!

Well, I doubt that this will end the mashup trend going on out in the interwebs, but I thought folks might be interested in seeing this…

NetSquared (based in the U.S.) has launched their newest summer contest, the N2Y3 (that’s NetSquared Year Three) Mashup Challenge. You can see the 100+ projects that have been submitted here. One of mySociety’s projects, PledgeBank, is featured in one of the submissions: Social Actions. OK, the name isn’t super-sexy. But the idea is. Peter Deitz is developing a way to lead any given user (an individual or an organization) through the process of selecting a social action platform. Do you want to raise money? Do you need to integrate with a specific CRM? Do you need an online donation processing tool? Do you need a widget for your site? This mashup with combine 29+ (the list keeps growing) “action” tools (including PledgeBank) in that wizard, helping the average Joe or Jane figure out which tool would work best for them.

Of course, in order to move forward in the competition for mentoring and money, Peter needs your vote. To vote for this mashup (and at least four more — NetSquared is smarter than to just let everyone vote for one), just create a free account on the site and add at least five projects to your ballot. There are some really cool ones out there, so browse around a bit. The polls opened on Monday at 8am PST, and they will be closing on Friday at 5pm PST. The 20 mashup proposals with the most votes will attend the annual NetSquared Conference in San Jose, May 27 & 28, 2008. During the conference, the mashup creators will have a chance to pitch their projects to funders, foundations, and fellow nonprofit tech professionals.

As they say in Chicago, vote early and vote often!

Matthew and I have been sitting next to each other today looking at the outputs of his lovely new custom built conversion tracking system, designed to ensure that the optimal number of users who just come to one of our services as a one off get signed up to something else longer lasting.

I’ve been banging on for ages about how government should seize on cross selling people who’ve just finished using one online service into using another of a more democratic nature, so it seems worth spelling out some of the lessons.

First, there’s some interesting data from the last few weeks, since our newest conversion tracking infrastructure has been running in its nice new format.

One of the adverts randomly served to users of WriteToThem (after they’ve finished sending their letter) encourages them to sign up to TheyWorkForYou email alerts - the service people use to get emailed whenever their MP speaks in Parliament. The advert features a slogan of encouragement, and a pre-populated email form containing the user’s email, and a ‘Subscribe me’ button. This advert was shown to 2328 users last month, of whom 676 became TheyWorkForYou email subscribers, which is a pretty cool 29.04% conversion rate. However, we also showed another advert for the same service, to the same WriteToThem users, which also had the same button and text, but which hid the form (and their address). That was shown to 2216 users of whom 390 signed up, a more modest 17.6%. So the impact of simply showing an email box with the users email address in it, versus hiding it, was worth 10% more users. Why? Go figure!

So now we’ve canned the advert that hides the address form, and instead we’re comparing two different adverts both of which feature the pre-populated signup form, but which use different words. It’s probably too early to judge, but the new ad appears to have a very similar conversion rate suggesting it might be hard to squeeze many more subscribers out of this page. We’ll keep trying though!

Another thing we learned of interest was that monthly subscribers to email alerts on TheyWorkForYou were down year on year in the month before we added this new advertising & conversion tracking system, even though the total number of visitors were clearly up on the same month last year. This appears to suggest that two things are happening. First RSS is catching on, so some users who would previously have got email alerts are subscribing to RSS feeds instead. Second, it suggests that the TheyWorkForYou user audience might have been getting more saturated with regulars - proportionally fewer new users coming (although more visitors in absolute terms) so fewer people signing up to get alerts. The cross marketing and conversion tracking seems to have reversed that trend, which is awesome.

We also advertise several different services to people who just finish signing up to get email alerts on TheyWorkForYou itself. We’ve just noticed that a full 25% of people shown the advert to sign up for HearFromYourMP proceed to sign up. We’ve therefore just decided to dump other adverts shown on TheyWorkForYou (such as advertisements for other sorts of TheyWorkFor you email alert) and concentrate on just cross selling HearFromYourMP. A back of the envelope calculation suggests that by just advertising this one site from the completion page we should get an extra 10,000 subscribers to HearFromYourMP this year on top of the organic growth. Not bad for a few minutes analysis, and a number likely to make a fair few more MPs post messages to their patiently waiting constituents.

One last interesting thing (at least to me) is how some more demanding services are a much harder sell than others to users. So asking people to make new groups on GroupsNearYou.com or report a problem in a street on FixMyStreet tend to result in more traditional online marketing scale conversion rates of 0.1% to 2%. Still worth doing, and so we compare different versions of those ads too, to try and eke up those rates for these sites that arguably have more tangible, direct impacts on people and communities.

It will be a challenge for mySociety’s future to work out how to trade off impact against scale of service use - are 10 HearFromYourMP subscribers worth one pothole that doesn’t get fixed? Answers on a postcard…

Some of the work we do at mySociety these days is policy related, and happens behind the scenes. I’m conscious that we haven’t been blogging here like we did in the early days, and that is partly because advice and consultancy often have to be confidential.

Two speeches, both of which mention TheyWorkForYou, were recently given by senior members of the UK’s two main opposing parties. They’re both worth reading, and will set you thinking about how much further mySociety’s work can be taken.

First a recent speech by Tom Watson MP, a Cabinet Office Minister on “Transformational Government”. He talks about the massive change we are living through, in terms of how IT can and will improve Government.

Less than a decade ago, people were just recipients of information, they got what they were given when they were given it. Today, the most successful websites are those that bring together content created by the people who use them (Tom Watson)

Second a speech by David Cameron, Leader of the Opposition, which talks a lot about open knowledge. Can local government be transformed by better information? TheyWorkForYou for local councils?

We will require local authorities to publish this information - about the services they provide, council meetings and how councillors vote - online and in a standardised format. (David Cameron)

Residents turn to web in lane fight describes a set of problems reported on FixMyStreet.

A NARROW mountain lane has been damaged and turned into an “international playground” for 4×4s and satnav-guided lorries, angry villagers claimed yesterday.

The interesting thing is the claim that making the reports public really helped pressurise the authority into fixing them

one [resident] claimed the local authority had now been “embarrassed” into action by the complaints on fixmystreet.com

Say hello to GroupsNearYou.com

The Short Geeky Explanation

GroupsNearYou.com is an entirely user generated API-queryable database of the location and nature of local online communities, irrespective of the platform they are hosted on. A piece of the programmable web, in short, with local community building focus. Check this lovely example of how easily the syndicated community information can be layered onto a map, for example.

The Business Problem it Solves

Do you run a site that tells people stuff about their local area? Do you suspect that there might be quite a lot of internet enabled community activity going on in local areas that you’d like to tell your users about? Use our feeds.

The Social Problem It Solves:

There’s a proven real world social value to people belonging to very local email lists and other forms of local online community. However there is no eBay or Craiglist or other market dominant player in the local online community world, instead there’s a myriad of google groups, yahoo groups, Facebook & other YASN groups, extremely old school CCed email lists, online forums and so on. As a consequence of not having one big simple place to go to find and join local groups (many of which are not even on the web for Google to find) far fewer people ever find out about and join their local online groups. GroupsNearYou.com is about getting more people to join groups, groups that are not hosted by us, and (hopefully) mainly discovering them via uses of our syndicated info on sites that aren’t run by us. It’s a piece of pure internet infrastructure, with a positive social bent.

Who did it?

Astonishingly, the project was almost entirely built by a volunteer, Richard Pope assisted in design by another brilliant volunteer Denise Wilton. Their only reward is a highly sought after mySociety Hoodie, plus the love and gratitude of all our users.

Richard has been an amazingly dedicated volunteer for mySociety and on his own projects for over two years, and deserves the reputation he is rapidly gaining as one of the world’s truly great civic minded web innovators. The project was funded by the UK’s Government’s Ministry of Justice who have been trying to run experiments of different kinds in the realm of electronic democracy. Their money will go to help improve and grow the site, rather than building it, which is a very interesting funding model in its own right. The several hundred groups already in the system are mainly added by users of WriteToThem.com

Next steps

Almost all the groups listed in the database are in the UK at the moment, and they’re all from users of our other sites. We’re interested in working with anyone who runs sites that might want to either take information out of it, or put information into it (Hello email list/social network providers!)

Anyway, it’s dead simple really, just a little brick in the internet wall, albeit one that I hope will help a few more people meet their neighbours and improve their communities.

There’s a lot left to do, but Francis Irving’s brilliant new mySociety Freedom of Information site is now live. You can file requests to central government departments (most of the them), and browse what other people have been requesting (already fascinating). It doesn’t have a name yet, nor any slick design, nor half the features we want it to have, but it works and it gets things done.

And dammit, people, that’s what mySociety’s all about. Can we explain it any better?

I only met Harry Metcalfe a few weeks ago, when he was volunteering for the Open Rights Groups.

Since then he’s dazzled us with his completely single handed production of TellThemWhatYouThink, a site which draws most central government consultations into one site. The main citizen benefits from this is that you can get email or RSS alerts when a department decides to hold a consultation on an issue that you care about. As per usual it’s also starting with horrid nonstandard data in a zillion formats and turning it into nice structured data for everyone else to play with too.

It’s not a mySociety project, he’s just using our friends and family server, but he’s made it look more like a mySociety site than even we could manage. Kudos Harry!

PS Harry, along with both of the last two new volunteers to do major pieces of coding for mySociety, is in the third year of his PhD. I think I can see a pattern emerging…

Chris Lightoot died a year ago today (or yesterday, by a few minutes).

I’m just sitting here reading the very first emails I ever got from him, back in 2003. Within the first few mails he’s invented and hacked up the idea that is now Richard Pope’s PlanningAlerts.com, coded and developed the idea that persuaded YouGov to donate vast amounts of free polling data to form PoliticalSurvey2005.com (a wider understanding of which would greatly help in the US election if the methodology was only applied there) and in this post he’s foreseen the Google maps mashup craze and offered it on a plate to the Ordnance Survey to pioneer, two years before Google started.

The invention and brilliance comes so thick and fast reading these mails that I now realise that I’d persuaded myself over the year that I’d mis-remembered quite how insanely creative he was, trying to correct for rose-tinted lenses. But he was a proper, bona fide, no-holds-barred cantankerous genius. Most days I think about Chris at least once: I try to make sure we live up to his standards (he wouldn’t have tolerated my use of ‘But’ at the start of the last sentence, for example). Reading these mails tonight drives home the scale of what we all lost, amongst our friends, on the Internet and in society at large. It aches to contemplate.

Warning, this is a personal view and I’m sure doesn’t reflect the views of the trustees or directors of yadayadayada. Actually, it probably does, but I’ve not checked because they’ve got grown up day jobs and stuff.

Today is the 31st January 2008. That means all around the UK millions of people will be trying to pay their tax - it’s the last day before you start having to pay the government interest.

Where do you go if you want to pay your tax then? How about the HM Revenue and Customs Website?

Brilliant, there it is. Right…. now, erm…. hang on. How do I actually pay my tax? There’s no obvious button! In fact, the link to help you pay is below the fold on my browser, is in about 3 point text, being link number 8 in one of no fewer than 5 lists of links on the homepage. Once you click through the experience becomes even more unforgivably awful. In fact, I can’t actually bring myself to write it up.

Hilariously, there IS a great big homepage link to apply for online tax returns “In time to do it”, even though it’s now too late to apply. Genius - why not warn your users with menaces only to show your own ineptitude in the process: that way they’ll love you more!

This sort of incompetence isn’t as high profile as the loss of those two famous CDs, but it drives people away from the more efficient online services towards more costly phone and paper based transactions, and inconveniences millions of people at the same time.

I’m concious I’ve probably just blown any chance of mySociety now ever doing any usability improvements for HMRC, but some things just have to be said. It’s a bit like the former NHS home page that had over 100 links, none of which was “I’m sick - what should I do?”, but at least they’ve improved that a bit…

Updated
The total cost of the HMRC IT systems of which this is part is apparently about £8bn over 10 years. That makes it about as expensive to run per year as Google’s general running costs (exc R&D) in 2006.

Google have launched a new UK politics site at google.co.uk/politics. mySociety were delighted to be asked to build a TheyWorkForYou widget for this site. There’s no doubt that this sort of modular re-purposing of our information is going to happen a lot more in the future, and it’s great to start out with the best of possible partners.

Our newly released travel time maps are currently shooting round the internet. It was great fun making them, and you might like to have a go too - there are plenty of public datasets you could overlay on the same base maps, using the same flash app (source code). There are a few notes about how we made them on the page itself, and the associated real time page. For a far more interesting view of the development process, read Tom Carden from Stamen’s account.

The most interesting blog post I’ve seen to come from this is Whitehall staff have no life by Simon Dickson, who was inspired by the maps to think about the destruction of social capital caused by commuting. “Whitehall staff on all but the highest salaries can’t expect to live anywhere near their work, and hence can’t expect to have any kind of a social (capital) life.”

You may remember that back in 2006 mySociety published some maps showing how long it took to commute places via public transport.

We’ve just made some more which have some lovely new features we reckon you’ll probably like a lot.

If you’d like to see more maps like this in your area, please ask your local transport authority to get in touch with us, or nudge these people :)

PS As always, Francis Irving remains a genius.

It’s been a long year.

A friend just pointed me to this by Danny Hillis from the Whole Earth Catalog, Winter 2000.

Like much of my generation, I grew up believing that I should try to “change the world,” presumably for the better. But I didn’t know how to do this. Looking at how other people have changed the world I concluded there are five ways of doing it:

• Some people change the world by imposing their will on it.
• Some people change the world by discovering a truth.
• Some people change the world by changing people’s minds.
• Some people change the world by creating things of great beauty.
• Some people change the world by making new tools for change.

Danny Hillis goes on to say that the last one, the making of new tools for change, is the one that appeals to him the most. I think my friend was just flattering me, as that is what mySociety tries to do.

Chris, who I started this year with and have sadly ended it without, would, I think, have been on the surface deeply cynical about even the last one. He’d have sad that tools could be used for evil - indeed, part of the point of campaigns that he took up from his heart, such as no2id, is to point out how computers are just such a tool that can be used for evil.

Nevertheless, he worked tirelessly to make other tools (e.g. WriteToThem), so that we could all use them for good. Hopefully, you can pick the tools that you make, choosing ones that maybe a few will use unwisely, but for which the many will make it up by using them wisely.

Happy Christmas!

May your New Year be full of will imposed judiciously, truth that both aches and thrills, minds changed to be more enlightened, beauty that is great, and more tools that everyone can use wisely for change.

Some lovely new volunteers have been working their socks off to add the Scottish Parliament to TheyWorkForYou. Yay!

Unfortunately, the server that TheyWorkForYou sits on is almost full, so we can’t launch their hard work. Boo!

TheyWorkForYou isn’t an externally funded project, and we need funding from other sources to keep it growing and improving. So if the season has filled you with generosity of spirit, why not drop us a few pennies to pay for some upgrades? Any extra beyond what we need will go into the general pot to keep mySociety running and the developers from starving.

A lot has been happening with PledgeBank in the U.S. over the past few months, but an exciting podcast just went up that’s a great synthesis of some of that work. Idealist just launched a podcast featuring PledgeBank, and also telling the story of one of our favorite pledge campaigns. You can hear the podcast here.

You can also see more from the Bakul Foundation on their new website. Good things are happening, my friends…please help spread the word about PledgeBank to those folks you know who want to do incredible things like what the Bakul Foundation has done!