How do you get everyone working together when the community needs it most – like when there’s a heavy snowfall?
Recently, we posted a conversation with Chris Palmer of Barnet Council, where he talked about integration of FixMyStreet with the council website.
Turning complaints into action
“We took on Pledgebank in the belief that the council needs to get out of people’s way. Online communities are good at complaining about things: it’s easy to get instant outrage on the web, and actually we need mechanisms that allow people to get together creatively.
“One of the issues we had during the heavy winter of 2010 was that people complained the council wasn’t coming round and clearing their paths. Well, the council never came round and cleared the pavement outside those particular houses.
“Many people said, well if the council allowed us to, we would do it ourselves. Pledgebank allowed us to get parents at 25 schools to sign up last year. They pledged to come and spread grit and clear the snow from outside just in return for free shovels and a ton of grit.
“That kind of thing encourages residents to be active, it frees them from the frustrations that the political system gives them. If people feel, ‘Oh, there’s a legal process stopping me doing this’, it moves the council forward, to being an enabler rather than a provider of services.
“A parent can spend 15 minutes in the morning and then be confident their child will be at school for the day and that they can go off to work, so for the parents, it’s win-win.
“One of the things that surprised us was the response of local residents who live in the street but don’t necessarily have children at the school. They felt that they should be helping to clear the snow. It gave a group of active residents who we hadn’t even asked, a chance to be involved”.
Tapping into community interest
Why do you think that is? Is it just that people just want to contribute within their community?
“I genuinely think people just aren’t interested in councils. I couldn’t tell you the name of my council leader where I live, never mind the name of cabinet members. However, I am very interested in the services the council provides: the only public meeting I’ve ever been to was about parking, because it directly affected my street. And I’d probably say there’s a rule, where people will take responsibility for the space outside their own house, and be prepared to extend that a few houses either side. And this just gives people a mechanism to be involved in their local community.
“With Pledgebank, we can leave people to do things amongst themselves, with the understanding that the council is not just a provider of services, but a catalyst to people doing those things themselves”.
What else have you done with Pledgebank?
“We’re hoping residents will play a part in keeping their streets tidy with our Adopt-a-Street scheme. There’s a real sense of ownership if somebody controls the green space outside their house: do they plant the bottom of trees in the street with wild flowers, do they plant bulbs in what’s currently a grass verge? We can give them that element of ownership, and give them control of their local environment.
“So with Adopt-a-Street, we found one or two people locally with an interest in doing it, and we’re looking now at how we encourage them to leaflet their neighbours, get in contact with their neighbours.
A challenge for the marketing department
“It’s worth adding, though, that Pledgebank has taken us a lot of learning. It’s quite easy to imagine that anything you bung up on the web suddenly becomes viral: it doesn’t.
“One of the challenges for us is how we link into what we’re doing, how we publicise what we’re doing with Pledgebank and the web. So we have to look at it not so much as, here’s an interesting web device, but here’s a device that enables residents to do things. But the council has a responsibility to publicise it.
“The key challenge for us is making information available to the relevant people. It’s all about defining communities, and making information available to those communities – and mySociety has been tremendously helpful with that.
“It’s changed the way we’re using our information now and it’s fair to say it’s informed how we’ve built our new website.”
Barnet have been inventive with Pledgebank. As well as using it during the snows, they’ve managed street parties for the Jubilee and Royal Wedding; got volunteers to give IT training to residents; and encouraged visits to carehomes. See how Barnet are using Pledgebank on their website.
If you’re from a council and you think Pledgebank might work for you, drop us a line to find out more.
Image credits: Snow Big Dig by Shashi Bellamkonda, Lakeside Daisy by Matt MacGillivray, and Diamond Jubilee Street Party on Kenyon Clough by Dave Haygarth, all used with thanks under the Creative Commons licence.