Describe your idea:
Make business accountable by using people power on the internet.
The SEE scheme is a radical way for companies to be honest and transparent about their Social, Environmental and Ethical (SEE) policies, practices and impacts. Their information is published on www.SEEWhatYouAreBuyingInto.com Web users comment, rate the information and suggest new companies to participate.
The SEE scheme employs basic Web 2.0 tools. We know that the information gathered can be used to greater effect via mashups, plug-ins for social networking and tools for delivery via mobile devices.
The more people know about and use the site, the greater the expectation on every business that it should be publicly accountable – and the better the world will be.
What problem does it solve?:
Helps consumers make informed, sustainable purchasing choices.
Overcomes lack of transparency in business practices.
Makes business accountable to all stakeholders.
Removes barriers to trust between consumers and business.
Makes businesses part of the solution in creating a fair,
Type of idea: A campaign or PR drive